Brand Business Partner

ACH Group; Adelaide; On-site; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Career development opportunities

Financial advice programs

Wellness programs

Salary packaging options

Job summary

A leading not-for-profit in aged care is seeking a Brand Business Partner in Adelaide. This strategic marketing role focuses on enhancing brand strength and driving demand for Home Care, Community and Social portfolios. Ideal candidates have 3-5 years of marketing experience, a Bachelor's degree in Marketing or related field, and strong analytical and stakeholder engagement skills. Join a purpose-led organization making a genuine difference in older South Australians' lives.

Qualifications

• 3-5 years’ experience in a brand, marketing or growth-focused role.
• Strong understanding of brand management principles.
• Experience managing projects, timelines and budgets.

Responsibilities

• Develop and execute brand strategies to enhance awareness.
• Plan and manage marketing campaigns to promote services.
• Monitor brand campaign performance and provide reports.

Skills

Brand strategy development

Campaign management

Stakeholder engagement

Data analysis

Digital marketing

Education

Bachelor’s degree in Marketing or Communications

Tools

CRM systems

Digital marketing tools

Job description

Brand Business Partner

At ACH Group, we believe in supporting older people to live good lives. For over 70 years, ACH Group, a leading not-for-profit in aged care, has enriched the lives of older South Australians. With over 1,900 dedicated individuals working together, we’re able to create good lives for our customers. With purpose‑led roles across residential care, retirement living, home and community care, health and wellness, social experiences and corporate teams, our workforce delivers impact for our residents and customers.

We are seeking an experienced and commercially astute Brand Business Partner to join our Brand & Customer Engagement Division.

The Opportunity

The Brand Business Partner is a strategic marketing and growth‑focused role responsible for building brand strength, driving demand and supporting sustainable growth across ACH Group’s Home Care, Community and Social portfolios.

Partnering closely with senior leaders, you will translate organisational priorities into high‑impact brand strategies, campaigns and experiences that:

• Increase brand awareness and consideration
• Generate enquiries and support market share growth
• Strengthen customer trust and advocacy
• Connect brand performance to commercial outcomes

This is a role for a marketing professional who sees brand not as a support function, but as a strategic growth driver.

Key Responsibilities

• Brand Strategy: develop and execute brand strategies that align with organisational goals and objectives, enhancing brand awareness and driving leads for ACH Group Home Care, Community and Social business units.
• Ensure consistent brand messaging and positioning across all marketing channels and materials.
• Campaign Management: plan, execute and evaluate marketing campaigns to promote ACH Group services and initiatives.
• Oversee creation of engaging content, including digital, print and social media to support brand initiatives.
• Monitor and analyse performance of brand campaigns and initiatives, providing regular reports and recommendations for improvement.
• Stakeholder Engagement: collaborate with internal and external stakeholders for brand consistency and advise them to align with business objectives.
• Plan and manage events to promote the brand.
• Provide guidance to stakeholders for optimal brand results.
• Assist with writing, proofing and editing content and repurpose across owned, earned and paid mediums and collateral for maximum exposure.
• Business Engagement: maintain an effective level of business literacy about ACH Group’s plans and culture.

About You

You are commercially minded, insight‑driven and passionate about marketing that makes a genuine difference.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications or related field
• 3–5 years’ experience in a brand, marketing or growth‑focused role
• Experience developing and executing strategies aligned to business and growth objectives
• Strong understanding of brand management principles
• Experience with digital marketing channels, tools and CRM systems
• Demonstrated ability to analyse data and translate insights into action
• Proven stakeholder engagement and relationship‑building capability
• Experience managing projects, timelines and budgets
• Exposure to aged care, health, disability or community services (desirable)
• Understanding of customer choice and experience in service environments (desirable)

Personal Attributes

• Genuine interest in purpose‑driven marketing
• Curious, proactive and growth‑oriented
• Well organised with strong attention to detail
• Positive, solutions‑focused mindset
• Collaborative and relationship‑driven
• Satisfactory National Criminal History Record Check (no older than 12 months at commencement)
• Current driver’s licence

Why Join ACH Group?

• Be part of a purpose‑led organisation supporting older South Australians
• Work in a strategic marketing role that directly influences growth and impact
• Career development with in‑house upskilling and external learning opportunities
• Friendly and inclusive culture, supporting diversity and employee wellbeing
• Free on‑site flu vaccination program
• Financial advice for HESTA members, our preferred superannuation supplier
• Wellbeing program including free employee assistance program
• Recognition program acknowledging significant contributions
• Salary packaging to maximise your take home pay
• Discounted Corporate Membership – Health Insurance – BUPA

How to Apply

If you are a strategic marketer who thrives on connecting brand, customer experience and commercial performance, we would love to hear from you. Submit your application including a cover letter and resume outlining your suitability for the role.