Brand and Marketing Manager

The Fresh Fruit Team Pty Ltd.; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

The Fresh Fruit Team Pty Ltd. is seeking a Brand Manager to lead the marketing strategy and execution across channels, aimed at elevating brand recognition, expanding reach, and accelerating growth of our fresh produce offerings.

You will develop strategic campaigns, manage partnerships with suppliers and influencers, and oversee the creation of assets to support sales, retail, and digital channels. You will collaborate with cross‑functional teams to ensure cohesive brand implementation.

Qualifications

• Proven ability to develop brand and marketing strategies and communicate recommendations.
• Experience identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills paired with a creative mind.

Responsibilities

• Development of marketing strategy and assets to increase brand recognition and market reach.
• Plan, execute and oversee campaigns across channels to meet KPIs and drive sales.
• Establish and nurture partnerships with key partners, vendors and influencers.

Skills

Brand strategy

Campaign planning

Cross-functional collaboration

Analytics

Education

Bachelor's degree in Marketing

Job description

Your role as Brand Manager is to lead the marketing efforts of The Fresh Fruit Team. You will be responsible for developing and executing strategic marketing initiatives to elevate the recognition and reach of The Fresh Fruit Team brand, as well as drive growth in its products and services. The role requires a blend of strategic thinking, creativity and strong leadership skills.

Key responsibilities

• Development of marketing strategy by creating a comprehensive marketing strategy and associated assets aimed at increasing brand recognition, expanding market reach and increasing share for The Fresh Fruit Team products and services
• Marketing campaign development by planning, executing and overseeing marketing campaigns across various channels to meet KPIs and drive sales in product and services
• Partnership management by establishing and nurturing a strong relationship with key partners, vendors and influencers to enhance brand's visibility and leverage partnership opportunities
• Optimise the effectiveness of partnership campaign entitlements to drive interest
• Analyse and report on marketing performance metrics such as ROI, conversion rates, customer acquisition cost and engagement rates
• Provide regular reports to The Fresh Fruit Team on progress against operational plans and inform strategic decision making
• Deliver cross-functional alignment to ensure brand strategic and implementation plans are cohesive
• Devise innovative growth strategies

About you

• Proven ability to develop brand and marketing strategies and communicate recommendations to the Director
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Ability to think creatively and work cross-functionally within the brand manager job scope
• Degree in marketing or related field

About us

At The Fresh Fruit Team, we provide our customers with the freshest and highest-quality produce. As a leading distributor in the fresh produce industry, we collaborate with trusted partners to supply a diverse selection of fruits and vegetables to both businesses and consumers. Our commitment to quality, sustainability, and customer satisfaction drives everything we do.