Brand Ambassador

Drinxfactory Group; Singleton Council; On-site; AUD 34,000 - 44,000; Full time

Benefits offered by this job

Competitive pay

Fun team culture

Career growth

Brand exposure

Entrepreneurial company

Job summary

Drinxfactory Group is seeking enthusiastic Brand Ambassadors to join our Sampling Team in NSW. You will represent premium liquor brands, conduct in-store tastings, and engage customers in informative conversations that educate, inspire, and drive sales.

The role emphasizes delivering memorable customer experiences, meeting RSA requirements, and traveling to assigned stores as needed. A friendly, confident personality and prior retail or hospitality experience are valued.

Qualifications

• Current RSA Certification.
• Valid Australian Driver's Licence.
• Reliable vehicle and ability to travel to assigned stores.
• Excellent communication and interpersonal skills.
• Friendly, outgoing, and confident personality.
• Reliable, punctual, and professional.
• Comfortable approaching customers and starting conversations.
• Passion or genuine interest in beer, wine, and spirits desirable.
• Retail, sales, hospitality, or promotional experience.
• Previous Brand Ambassador or Sampling experience.
• Customer service experience.

Responsibilities

• Conduct in-store product tastings and sampling activations.
• Confidently engage customers in friendly conversations.
• Share product knowledge and tell compelling brand stories.
• Recommend products and encourage customer purchases.
• Represent premium liquor brands with professionalism.
• Set up and pack down sampling stations.
• Maintain presentation standards throughout each activation.
• Follow RSA guidelines at all times.

Skills

RSA Certification

Driver's Licence

Excellent communication

People skills

Sales experience

Job description

About Us:

DRINXFACTORY GROUP PTY LTD is a leading Sales and Merchandising agency specializing in the liquor industry. We partner with some of Australia's biggest and most exciting beer, wine, and spirits brands, delivering engaging in-store experiences that connect customers with premium products.

Our team is passionate about creating memorable brand experiences through product sampling, customer engagement, and exceptional service.

If you enjoy meeting new people, love great conversations, and have an interest in the liquor industry, we'd love to hear from you.

About the Role:

We're looking for enthusiastic and confident Brand Ambassadors to join our Sampling Team.

As a Brand Ambassador, you'll represent premium liquor brands by conducting in-store tastings and engaging customers in meaningful conversations that educate, inspire, and drive sales.

This is much more than handing out samples—you'll play an important role in creating memorable customer experiences while helping some of Australia's leading alcohol brands grow their presence in-store.

Key Responsibilities:

• Conduct in-store product tastings and sampling activations.
• Confidently engage customers in friendly conversations.
• Share product knowledge and tell compelling brand stories.
• Recommend products and encourage customer purchases.
• Represent premium liquor brands with professionalism.
• Set up and pack down sampling stations.
• Maintain presentation standards throughout each activation.
• Follow Responsible Service of Alcohol (RSA) guidelines at all times.

About You:

We're looking for people who enjoy interacting with others and can confidently represent our clients' brands.

Essential Requirements:

• Current RSA Certification
• Valid Australian Driver's Licence
• Reliable vehicle and ability to travel to assigned stores
• Excellent communication and interpersonal skills
• Friendly, outgoing, and confident personality
• Reliable, punctual, and professional
• Comfortable approaching customers and starting conversations
• Passion or genuine interest in beer, wine, and spirits desirable (but not essential)
• Retail, sales, hospitality, or promotional experience
• Previous Brand Ambassador or Sampling experience
• Customer service experience

Availability Requirements:

• Between Monday - Saturday (Weekdays and Weekend Availability)

What’s In It for You?

At DRINXFACTORY, we invest in our people just as much as our brands.

• Competitive hourly pay
• Fun, social, and supportive team culture
• Career growth and development opportunities
• Exposure to leading alcohol, grocery/food brands and industry networks
• Work with a fast-growing, entrepreneurial company

Why Join DRINXFACTORY?

• At DRINXFACTORY, we believe work should be exciting, rewarding, and enjoyable. If you love meeting new people, enjoy creating memorable customer experiences, and want flexible work with genuine opportunities to grow your career, we'd love to welcome you to our team.