Brand Activation Lead — Shopper Campaigns & Experiential

Jde Peet’S; Sydney; On-site; AUD 85,000 - 120,000; Full time

Job summary

JDE Peet’s Australia is seeking a Brand Activation Specialist to join our Marketing team in Sydney. You will bring campaigns to life across Moccona, L'OR and Campos, delivering retail media, in-store activation, product launches, sampling and experiential marketing.

Collaborate with Brand, Sales, Category and agencies to create memorable coffee experiences for shoppers and consumers across Australia. You will manage timelines, budgets and approvals, track campaign performance and translate

Qualifications

• 3+ years in Brand Activation, Shopper Marketing, Brand Marketing or Customer Marketing in FMCG
• Experience delivering campaigns from planning through execution
• Strong project management and ability to juggle multiple priorities
• Experience with agencies, retail media, events or in-store activation

Responsibilities

• Deliver engaging shopper and consumer activation campaigns across multiple channels
• Execute retail media, promotional and in-store marketing programs
• Support innovation launches and key brand initiatives
• Coordinate sampling, experiential and event activations
• Brief and manage agency partners to ensure excellent execution
• Manage campaign timelines, budgets and approvals
• Track campaign performance and identify optimization opportunities
• Partner with Sales, Category, Marketing and external stakeholders to drive outcomes

Skills

Brand Activation

Shopper Marketing

Brand Marketing

Customer Marketing

Job description

JDE Peet’s Australia is seeking a Brand Activation Specialist to join our Marketing team in Sydney. You will bring campaigns to life across Moccona, L'OR and Campos, delivering retail media, in-store activation, product launches, sampling and experiential marketing.

Collaborate with Brand, Sales, Category and agencies to create memorable coffee experiences for shoppers and consumers across Australia. You will manage timelines, budgets and approvals, track campaign performance and translate