Coffee Brand Activation Specialist — Experiential Campaigns

Jacobs Douwe Egberts; Australia; On-site; AUD 85,000 - 110,000; Full time

Job summary

JDE Peet’s Australia Marketing Team is seeking a Brand Activation Specialist to bring our Moccona, L’OR and Campos brands to life across retail channels.

This hands-on role turns marketing plans into standout campaigns that shoppers notice and consumers remember, working closely with Brand, Sales, Category and agency partners to deliver memorable coffee experiences for Australian consumers.

Qualifications

• 3+ years in Brand Activation, Shopper Marketing or related FMCG marketing roles.
• Proven experience delivering campaigns from planning to execution.
• Strong communication and coordination with multiple partners.

Responsibilities

• Deliver engaging shopper and consumer activation campaigns across multiple channels.
• Execute retail media, promotions and in-store marketing programs.
• Support innovation launches and key brand initiatives.
• Coordinate sampling, experiential and event activations.
• Brief and manage agency partners for quality execution.
• Manage campaign timelines, budgets and approvals.
• Track campaign performance and optimize future activity.
• Collaborate with Sales, Category and Marketing for successful outcomes.

Skills

Brand Activation

Shopper Marketing

Project Management

Stakeholder Management

Job description

JDE Peet’s Australia Marketing Team is seeking a Brand Activation Specialist to bring our Moccona, L’OR and Campos brands to life across retail channels.

This hands-on role turns marketing plans into standout campaigns that shoppers notice and consumers remember, working closely with Brand, Sales, Category and agency partners to deliver memorable coffee experiences for Australian consumers.