Brand Activation Specialist — Australia: Coffee Campaigns & In-Store

JACOBS DOUWE EGBERTS; Sydney; Sur place; AUD 90 000 - 120 000; Plein temps

Résumé du poste

JDE Peet’s in Australia seeks a Brand Activation Specialist to bring our Moccona, L'OR and Campos campaigns to life across retail and experiential activations. You’ll translate marketing plans into standout shopper campaigns and coordinate launches, sampling, and promotions.

Collaborating with Brand, Sales, Category and agency partners, you’ll manage timelines, budgets and performance, delivering memorable coffee experiences for Australian consumers.

Qualifications

• 3+ years in Brand Activation, Shopper Marketing or FMCG marketing.
• Strong project management and organisational skills in fast-paced environments.
• Experience with agencies, retail media, promotions or in-store activation.
• Excellent communication and stakeholder management.

Responsabilités

• Deliver engaging shopper and consumer activation campaigns across multiple channels.
• Execute retail media, promotional and in-store marketing programs.
• Support innovation launches and key brand initiatives.
• Coordinate sampling, experiential and event activations.
• Brief and manage agency partners to ensure outstanding execution.
• Manage campaign timelines, budgets and approvals.
• Track campaign performance and identify opportunities to optimise future activity.
• Partner with Sales, Category, Marketing and external stakeholders to drive successful outcomes.

Connaissances

Brand Activation

Project Management

Stakeholder Management

Retail Activation

Description du poste

JDE Peet’s in Australia seeks a Brand Activation Specialist to bring our Moccona, L'OR and Campos campaigns to life across retail and experiential activations. You’ll translate marketing plans into standout shopper campaigns and coordinate launches, sampling, and promotions.

Collaborating with Brand, Sales, Category and agency partners, you’ll manage timelines, budgets and performance, delivering memorable coffee experiences for Australian consumers.