B2B Sales Representative

Peoplefusion; Newcastle City Council; On-site; AUD 90,000 - 120,000; Full time

Job summary

Peoplefusion is seeking a hands-on B2B sales professional to proactively engage with existing and prospective customers from our Beresfield office, driving revenue growth across the national market.

You will lead an internal sales team, reconnect dormant accounts, expand product penetration, and convert opportunities into sales through outbound calls and strategic account management.

Qualifications

• Demonstrated experience in B2B sales, business development or outbound sales.
• A proactive hunter mentality and genuine drive to win business.
• Confidence with high‑volume outbound calling and prospecting.
• Strong communication, negotiation and relationship-building skills.
• A track record of achieving sales targets or KPIs.
• The ability to identify opportunities within existing customer accounts.
• Confidence using CRM systems to manage sales activity and pipeline.
• A resilient, self-motivated and results-focused approach.
• Experience in automotive, industrial, manufacturing or technical products is advantageous but not required.

Responsibilities

• Leading, coaching and supporting a small internal sales team.
• Proactively contacting existing, previous and prospective B2B customers.
• Re-engaging dormant accounts and winning back previous business.
• Identifying opportunities to increase product penetration across existing accounts.
• Targeting businesses currently purchasing competitor products.
• Qualifying and progressing existing leads and opportunities.
• Maintaining a high level of outbound sales activity through phone and email.
• Understanding customer needs and confidently communicating product value.
• Building strong, long-term B2B customer relationships.
• Maintaining accurate CRM records, pipeline activity and follow-up.
• Working collaboratively with the broader sales team to achieve targets.

Skills

B2B sales

Hunter mentality

Outbound calling

Negotiation

CRM proficiency

KPIs

Account expansion

Relationship building

Self-motivated

Manufacturing experience

Tools

CRM software

Job description

About the organisation

Our client is a well-established Australian manufacturer and supplier of premium products, recognised as a market leader within its industry. With strong brand recognition and an established customer base across Australia, the business is entering an exciting period of growth with a clear focus on expanding its B2B market.

Their culture is hands‑on, collaborative and results‑driven, with plenty of opportunity for someone who enjoys picking up the phone, creating conversations and turning opportunities into sales.

About the role

This is a hands‑on B2B sales role focused on proactively engaging with existing and prospective customers to uncover opportunities and drive revenue growth.

Based from the Beresfield office, you will work across an established database of customers and prospects where there is significant untapped opportunity. This includes reconnecting with previous customers, growing accounts currently purchasing only part of the product range, targeting businesses purchasing competitor products and following up other warm opportunities already identified within the business.

This isn't a role where you'll be waiting for the phone to ring. Success will come from consistent outbound activity, asking the right questions, identifying opportunities and confidently converting conversations into sales.

You’ll join the business at an exciting stage of its B2B growth, working within a developing national business development structure and alongside an experienced sales leader who will support the continued growth and development of the function.

Key Responsibilities will include:

• Leading, coaching and supporting a small internal sales team
• Proactively contacting existing, previous and prospective B2B customers
• Re‑engaging dormant accounts and winning back previous business
• Identifying opportunities to increase product penetration across existing accounts
• Targeting businesses currently purchasing competitor products
• Qualifying and progressing existing leads and opportunities
• Maintaining a high level of outbound sales activity through phone and email
• Understanding customer needs and confidently communicating product value
• Building strong, long‑term B2B customer relationships
• Maintaining accurate CRM records, pipeline activity and follow‑up
• Working collaboratively with the broader sales team to achieve individual and business targets

About you

You’ll be an energetic, commercially minded salesperson who genuinely enjoys the sales process. You’re comfortable picking up the phone, creating opportunities and working towards clear targets.

This role will particularly suit someone who thrives in a high‑activity sales environment and gets satisfaction from converting opportunities and seeing their results reflected in their earnings.

The skills and experience we are seeking include:

• Demonstrated experience in B2B sales, business development or outbound sales
• A proactive "hunter" mentality and genuine drive to win business
• Confidence with high‑volume outbound calling and prospecting
• Strong communication, negotiation and relationship‑building skills
• A track record of working towards and achieving sales targets or KPIs
• The ability to identify opportunities within existing customer accounts
• Confidence using CRM systems to manage sales activity and pipeline
• A resilient, self‑motivated and results‑focused approach
• Experience within automotive, industrial, manufacturing or technical products will be highly regarded but is not essential

At peoplefusion we don’t just accept diversity and inclusion - we celebrate it! We strive to create an environment of equal opportunity and welcome applications from people from all backgrounds. If you require any assistance with your application, please don’t hesitate to contact us.