B2B Marketing Lead: Demand Gen & Digital Commerce

Page Group Australia; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

ATS Building Products is a leading Australian-owned supplier of construction timber, engineered wood, building materials, hardware and tools. We are seeking a Marketing Manager to own demand generation, digital commerce and brand-building from day one.

As the first marketing hire at this level, you will build a structured lead generation engine, forge strategic partnerships, and own end-to-end digital presence across our website, ecommerce platform and campaigns.

Qualifications

• 5+ years' B2B marketing experience, ideally in building materials, construction, trade/wholesale distribution or related industrial sector.
• Track record of building lead generation engines and proving their ROI.
• End-to-end digital fluency across websites, eCommerce platforms and campaigns.
• Self-starter who can build structure from nothing; first marketing hire at this level.
• Strategic operator who can set direction and execute it.

Responsibilities

• Lead generation: build the engine that fills the sales funnel with qualified B2B enquiries and own the ROI reporting.
• Strategic partnerships: develop collaborations with complementary building materials businesses to access new customer segments.
• Website & Ecommerce: take full ownership from site structure and UX through to the online sales platform.
• B2B marketing strategy: tailor messaging and channels for builders, contractors, developers, architects and specifiers.
• Brand: define the ATS Building Materials identity and ensure consistent application across digital, print, signage, vehicles and site presence.
• Events & product demonstrations: run trade days, industry events, sponsorships and hands-on showcases to build presence and generate leads.

Skills

Lead generation

Strategic partnerships

Website & Ecommerce

B2B marketing

Brand management

Events & product demos

ROI analysis

Digital fluency

Job description

ATS Building Products is a leading Australian-owned supplier of construction timber, engineered wood, building materials, hardware and tools. We are seeking a Marketing Manager to own demand generation, digital commerce and brand-building from day one.

As the first marketing hire at this level, you will build a structured lead generation engine, forge strategic partnerships, and own end-to-end digital presence across our website, ecommerce platform and campaigns.