Associate Director, Brand, Content and Creative

QUT (Queensland University of Technology); Brisbane; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Up to 17% super

Parental leave 26 weeks

Fitness Passport

Salary packaging

Study assistance

Indigenous engagement initiatives

Job summary

Queensland University of Technology (QUT) invites applications for the Associate Director, Brand, Content and Creative. You will lead QUT’s brand strategy, content development and integrated campaigns to build a distinctive, connected presence across the university.

You will set creative vision, oversee a high-performing team, and partner with the Chief Marketing Officer to ensure brand integrity and measurable outcomes across channels.

Qualifications

• Experience leading an integrated brand strategy within large, complex organisations or agencies.
• Proven ability to develop and execute brand strategy, identity, content marketing and multi-channel campaigns.
• Strong capability to provide strategic creative direction to senior stakeholders and agencies.
• Track record delivering large-scale, audience-focused campaigns with measurable outcomes.
• Ability to interpret audience insights and data to inform strategy and optimise campaigns.
• Proven leadership in building and mentoring high-performing creative teams and fostering collaboration.

Responsibilities

• Lead brand strategy, content strategy, and integrated campaigns to build a distinctive QUT presence.
• Set creative vision and standards, ensuring brand integrity across channels and touchpoints.
• Partner with the Chief Marketing Officer and senior stakeholders to drive outcomes with measurable impact.
• Develop and manage a high-performing creative team, fostering collaboration, excellence and innovation.

Skills

Brand strategy

Content marketing

Integrated campaigns

Senior stakeholder management

Audience insights

Leadership

Indigenous engagement

Education

Relevant degree or higher

Job description

• Term: This appointment will be offered on a fixed-term, full-time basis for 5 years.
• Remuneration: An attractive remuneration package will be negotiated with the successful candidate.
• Location: Kelvin Grove campus

• Fixed-term, full-time basis for 5 years
• Attractive remuneration package
• Kelvin Grove campus
• Reference number: 26623
• Term: This appointment will be offered on a fixed-term, full-time basis for 5 years.
• Remuneration: An attractive remuneration package will be negotiated with the successful candidate.
• Location: Kelvin Grove campus

Who are we looking for?

The Associate Director, Brand, Content and Creative is responsible for leading QUT’s brand, content strategy, integrated campaigns, and creative direction to build a distinctive, consistent, and compelling brand presence across the institution.

This role shapes how QUT is positioned, sets the creative vision and standards that bring the QUT brand to life across all channels and touchpoints, champions brand integrity, and ensures alignment between strategic objectives and creative execution.

The position leads and develops a high-performing creative team, fostering a culture of collaboration and excellence, while serving as QUT’s most senior creative voice in partnership with the Chief Marketing Officer.

About Us

QUT is a major Australian university with a global outlook and a 'real world' focus. We are an ambitious and collaborative institution that seeks to equip our students and graduates with the skills they will need in an increasingly disrupted and challenged world.

The Engagement Portfolio strives to elevate QUTs profile through strategic and impactful communication and engagement. The Portfolio is integral to driving engagement, attracting students, and fostering partnerships across government, research, and industry on both national and international fronts. By leveraging innovative engagement, communication and marketing strategies, the Portfolio contributes to the university’s ongoing success and global recognition.

What You Need To Succeed

• Relevant education, training and/or extensive experience leading an integrated brand strategy within large, complex organisations, or leading an Agency.
• Demonstrated experience in developing and executing brand strategy, brand identity, content marketing, and integrated multi-channel campaigns that enhance organisational reputation, engagement, and performance.
• Proven ability to provide strategic creative direction and influence, articulating and presenting compelling creative concepts to senior stakeholders, internal creative teams, including managing productive relationships with creative, media, and production agencies.
• Strong track record of leading large-scale, audience-focused marketing and communications campaigns across multiple channels and platforms, delivering measurable outcomes.
• Advanced capability in interpreting audience insights, market research, and performance data to inform strategy, optimise campaign effectiveness, and drive continuous improvement.
• Proven leadership capability, including experience building, mentoring, and developing high-performing creative teams and fostering a culture of collaboration, creativity, innovation, and excellence.
• Demonstrated commitment to equity, diversity and Indigenous Australian engagement.

Life at QUT

We're Committed To Building a Culture That Fosters Connection Between People And Purpose. Beyond Personal And Professional Fulfillment, a Career At QUT Offers

• A healthy work-life balance with a blend of on-campus and off-campus work arrangements for applicable positions.
• Competitive remuneration with up to 17% superannuation.
• Generous parental leave including primary carer parental leave of up to 26 weeks (including 17% super).
• Stay healthy with Fitness Passport and enjoy discounted rates on private health insurance.
• Salary Packaging Scheme for additional superannuation contributions, vehicle leasing, and on-campus services such as childcare, parking, and gyms.
• Numerous opportunities for professional development including leadership programs and workshops, and our study assistance scheme.
• Commitment to our Indigenous Australian staff through initiatives such as the Indigenous Australian Staff Network, Cultural and Ceremonial Leave, Staff Development Workshops, and representation on university committees.

Explore more benefits of life at QUT .

Belong at QUT

We are guided by our values of Ambition, Integrity, Inclusiveness, Innovation, and Academic Freedom and our QUT Connections in our mission to inspire and shape the next generation of change-makers.

As part of our commitment to fostering an inclusive workplace, we proudly support our Indigenous Australians Employment Strategy , aiming for an Indigenous Australian workforce participation of 3.6%. We extend a warm invitation to Aboriginal Australians and Torres Strait Islander people to join us in pursuing a rewarding career at QUT.

We believe that diversity is our strength and are dedicated to creating safe, inclusive spaces where everyone can thrive. We strongly encourage individuals from diverse cultures, ages, linguistic backgrounds, sexual orientations, and gender identities, and those who are living with disabilities to apply for positions at QUT.

At QUT, diversity is not just embraced—it's celebrated. See our commitment

Job opens: 4 November 2026

Applications Close: 11:30pm AEST on Tuesday, 24 November 2026