Assistant Store Manager - Hawthorn

baileynelson; City of Melbourne; On-site; AUD 68,000 - 100,000; Full time

Job summary

Bailey Nelson is hiring an Assistant Store Manager for our brand-new Hawthorn store opening early November 2026. This full-time role reports to the Store Manager and Optometrist, focused on delivering an exceptional customer journey from eye test to frame selection and dispensing.

You'll lead the team two days a week, coach staff, manage the appointment book, and drive performance as we expand across ANZ. The right candidate brings retail or optics leadership experience and a passion for service.

Qualifications

• Experience in retail or optics at supervisor or management level.
• Confident leader who develops others.
• Passionate about creating great customer experiences.
• Available to work full time on a Sunday to Thursday roster.

Responsibilities

• Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense.
• Take ownership of the store 2 days a week, leading the team and driving performance.
• Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable.
• Coach and support your team to deliver great service, every time.

Skills

Retail leadership

Optics knowledge

Customer service

Coaching

Job description

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing fast.

Due to exciting growth plans and recent internal promotions across the business, we’re looking for an Assistant Store Manager to join our brand-new Hawthorn store opening early November 2026! We want a leader who will bring energy, passion, and a genuine love for the customer experience.

What you’ll be doing

As an ASM, you’ll play a key role in the day-to-day success of the store:

• Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense
• Take ownership of the store 2 days a week, leading the team and driving performance
• Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable
• Coach and support your team to deliver great service, every time

What’s in it for you

• OTE up to $85,000 (Base + Super + Monthly + Annual Bonus + Profit bonus) (monthly & annual incentives)
• 2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!
• Hands‑on training in optical dispensing and leadership
• Ongoing support and coaching from experienced leaders
• We love promoting internally, so REAL opportunities for progression and to grow as we continue to expand across ANZ

Who we’re looking for

• Someone who feels at home with our values: tight-knit, down‑to‑earth, and constantly improving
• Experience in retail or optics at a supervisor or management level
• A confident leader who enjoys developing others
• Passionate about creating great customer experiences
• Must be available to work full time on a Sunday to Thursday roster

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.