Assistant Store Manager - Eastland

City Beach; Melbourne; On-site; AUD 60,000 - 80,000; Full time

Benefits offered by this job

40% team member discount

Opening team of a brand-new store

Beach Benefits Program (health, well‑l

Free Employee Assistance Program

Discounts on Studio Pilates passes

Medibank private health insurance 7%

Up to 15% off Strike Bowling & Holey M

Job summary

City Beach is hiring an experienced Assistant Store Manager to join the brand-new Eastland store, opening in December 2026. You will help build the team, set store culture and deliver an exceptional customer experience in Melbourne.

Reporting to the Store Manager, you’ll coach and develop staff, drive sales, oversee daily operations, and ensure safety and compliance while delivering strong KPIs from day one and beyond.

Qualifications

• 1+ years' experience in a customer service-focused management or leadership role.
• Experience in fast-paced retail, FMCG or hospitality is highly regarded.
• A proven ability to lead, coach and motivate a team.
• Strong customer service and sales focus with an understanding of retail KPIs.
• Strong communication, organisation and problem-solving skills.
• An energetic, hands-on and enthusiastic approach to leadership.
• A passion for developing people and creating an exceptional customer experience.

Responsibilities

• Help build a customer-centric, development-focused culture that delivers outstanding team and customer experiences.
• Lead by example and inspire the team to deliver exceptional customer service and achieve store KPIs.
• Support the Store Manager across Sales, People, Compliance, Visual Merchandising, Wages and Safety.
• Assist with daily store operations, including stock management, loss prevention, store presentation and promotional execution.
• Coach, train and develop team members to build capability and support career growth.
• Support the recruitment, onboarding and retention of a high-performing team.
• Assist with roster and wage management to balance operational efficiency and customer experience.
• Monitor store performance and identify opportunities to improve sales and service outcomes.
• Ensure the store maintains a safe, compliant and positive environment.
• Support the implementation of City Beach projects, initiatives and campaigns.
• Step into the Store Manager's responsibilities when required.

Skills

People leadership

Customer service focus

Retail knowledge

Job description

Be part of something new at City Beach!

At City Beach, our people are at the core of what we do, both our customers and our team. All are welcome under the City Beach roof, where value is placed on individual style, teamwork, authenticity, adaptability, and a desire to exceed expectations.

We stock some of the world's biggest brands across surf, skate, streetwear, and fashion. Our stores are a hub that connects our customers to events, influencers, and trends, allowing them to live life on their terms.

The role:

We're on the hunt for an experienced and energetic Assistant Store Manager to join our brand-new Eastland store, opening in Early December 2026!

This is an exciting opportunity to be part of the opening team and help bring the store to life from day one.

Working closely with the Store Manager, you'll play a key role in building the team, establishing our store culture and creating an exceptional customer experience.

As an Assistant Store Manager, you'll support the Store Manager across all aspects of store operations while leading from the front, coaching and developing the team, and driving strong sales and operational performance. You'll help set the standards that will shape the success of the store from opening day and beyond.

What you'll do:

• Help build a customer-centric, development-focused culture that delivers outstanding team and customer experiences.

• Lead by example and inspire the team to deliver exceptional customer service and achieve store KPIs.

• Support the Store Manager across Sales, People, Compliance, Visual Merchandising, Wages and Safety.

• Assist with daily store operations, including stock management, loss prevention, store presentation and promotional execution.

• Coach, train and develop team members to build capability and support career growth.

• Support the recruitment, onboarding and retention of a high-performing team.

• Assist with roster and wage management to balance operational efficiency and customer experience.

• Monitor store performance and identify opportunities to improve sales and service outcomes.

• Ensure the store maintains a safe, compliant and positive environment.

• Support the implementation of City Beach projects, initiatives and campaigns.

• Step into the Store Manager's responsibilities when required.

What you'll bring:

• 1+ years' experience in a customer service-focused management or leadership role.

• Experience in fast-paced retail, FMCG or hospitality is highly regarded.

• A proven ability to lead, coach and motivate a team.

• Strong customer service and sales focus with an understanding of retail KPIs.

• Strong communication, organisation and problem-solving skills.

• An energetic, hands-on and enthusiastic approach to leadership.

• A passion for developing people and creating an exceptional customer experience.

The benefits:

• Enjoy a 40% team member discount for you, your friends and family.

• Be part of the opening team of a brand-new store and help shape its culture from day one.

• Beach Benefits Program with discounts across health, wellbeing, entertainment and more, including:

  • Free Employee Assistance Program.

  • Discounts on Studio Pilates Class Passes.

  • Complimentary consultations with Westpac & NAB.

  • 7% discount on Medibank private health insurance.

  • Up to 15% off at Strike Bowling & Holey Moley.

• Beach parties, with $100-$300 gift cards up for grabs for best dressed.

• Awesome in-store competitions and sales incentives.

• Prezzee Gift Cards for major milestones and yearly anniversary certificates.

• Monthly day off - enjoy a 4-day week once a month.

• Bonuses based on sales and customer service levels.

Join us!

If you're an experienced retail leader who loves building teams, driving performance and creating something from the ground up, we'd love to hear from you.

City Beach appreciates the value of a diverse workforce and is committed to creating an inclusive environment that respects, celebrates and empowers individual differences. Above all, City Beach aims to ensure everyone is treated with dignity and respect.