Assistant Brand Manager

Luxasia; Sydney; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Complimentary goods

Exposure to multiple brands

Diverse team

Job summary

Luxasia in Australia and New Zealand is seeking an Assistant Brand Manager to translate brand strategy into actionable plans and ensure on-time execution across retail and digital channels.

You will coordinate marketing plans, manage timelines, and align with retailer requirements while supporting new launches, CRM, and performance reporting to drive commercial outcomes.

Qualifications

• Bachelor's degree required in Marketing, Business, or related field.
• 1–3 years in Marketing, Brand, or Trade Marketing.
• Experience in beauty, FMCG, or retail is preferred.
• Familiarity with ANZ retail landscape is advantageous.

Responsibilities

• Plan and manage annual/quarterly marketing calendars.
• Execute campaigns and product launches across retail and digital channels.
• Support in-store activations, merchandising, and trade promotions.
• Track campaign performance and provide inputs for optimization.
• Coordinate across Marketing, Sales, Retail, and Agencies.

Skills

Planning & calendar management

Campaign execution

Cross-functional coordination

Communication skills

Data interpretation

Education

Bachelor's Degree in Marketing or related field

Tools

CRM platforms

E-commerce platforms

Job description

The Assistant Brand Manager supports the Marketing & Commercial Manager in the planning and execution of brand activities across Australia and New Zealand. The role focuses on translating brand strategy into actionable plans and delivering high-quality, on-time execution across retail and digital channels.

This role plays a key part in coordinating marketing plans, managing timelines, and ensuring alignment with brand guidelines and retailer requirements, while contributing to strong commercial outcomes.

Marketing Planning & Calendar Management

• Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
• Assist in building and maintaining the ANZ marketing calendar, ensuring alignment with global brand calendars and key retail moments (e.g., EOFY, Black Friday, Boxing Day, Click Frenzy)
• Coordinate timelines, deliverables, and asset requirements across campaigns and launches
• Support budget tracking and allocation across campaigns and activities

Campaign Execution & Delivery

• Execute marketing campaigns, product launches, and promotions in line with the approved plan and calendar
• Coordinate end-to-end campaign rollout across retail and e-commerce channels
• Ensure all marketing materials adhere to brand guidelines and retailer specifications
• Work with agencies and internal teams to deliver campaigns on time and to a high standard

Retail & Trade Marketing Execution

• Support the planning and execution of in-store activations, merchandising, and trade promotions
• Align activities with retailer calendars, exclusives, and promotional windows
• Coordinate POSM, sampling, and in-store visibility to maximize impact
• Partner closely with Sales and Retail teams to ensure smooth in-store execution
• Assist in planning and executing digital campaigns across paid media, social, CRM, and e-commerce platforms
• Coordinate content rollout based on global assets and local adaptation needs
• Support CRM initiatives including database growth and retention campaigns
• Monitor campaign performance and provide input for optimization

Performance Tracking & Reporting

• Track sales performance and campaign effectiveness against targets
• Prepare regular reports covering sales updates, campaign results, and competitor activity
• Provide inputs into forecasting and demand planning based on marketing activities
• Maintain accurate tracking of marketing spend, POSM usage and stock and budgets

Stakeholder Coordination

• Act as a key coordinator across internal teams (Marketing, Sales, Retail, E-commerce, Supply Chain) to ensure alignment and timely delivery
• Liaise with brand partners to ensure proper implementation of campaigns and adherence to brand standards
• Manage communication with agencies (creative, PR, media, digital) to ensure deliverables meet expectations
• Ensure compliance with local regulations (e.g., product claims, advertising standards) (if applicable)

New Launches & Brand Support

• Support the planning and execution of new product and brand launches across ANZ
• Coordinate launch timelines, assets, and retailer requirements
• Ensure readiness across all touchpoints including retail, e-commerce, PR, and influencer activation

Key Qualifications & Requirements

• Bachelor's Degree in Marketing, Business, or related field
• Minimum 1-3 years' experience in Marketing, Brand, or Trade Marketing roles
• Experience in beauty, FMCG, or retail environment preferred
• Familiarity with ANZ retail landscape is advantageous
• Exposure to digital marketing and campaign execution preferred

Planning & Organization

• Strong ability to manage timelines, calendars, and multiple deliverables
• Detail-oriented with structured planning and coordination skills
• Ability to deliver high-quality work with strong attention to detail
• Capable of managing multiple campaigns simultaneously
• Basic understanding of retail drivers, promotions, and sales performance
• Ability to interpret data and support planning decisions
• Strong interpersonal and communication skills
• Able to coordinate effectively across internal teams and external partners

Adaptability & Agility

• Comfortable working in a fast-paced retail and omni-channel environment
• Able to adjust plans and priorities as needed

Proactive & Ownership Mindset

• Takes initiative and ownership of responsibilities
• Solutions-oriented with a willingness to learn and improve
• Complimentary goods
• Exposure to multiple brands
• Diverse team

Assistant Brand Manager Sydney, NSW, AU