Assistant Brand Manager

Jobtailor; Sydney; On-site; AUD 65,000 - 90,000; Full time

Job summary

Jobtailor is seeking a Marketing Coordinator to support annual and quarterly plans for ANZ, coordinating calendars, campaigns, and assets across retail and e-commerce. The role emphasizes collaboration with Sales, Brand, and Supply Chain to meet brand priorities and retailer requirements.

The candidate will manage timelines, track budgets, and contribute to forecasting while ensuring brand guidelines and local regulations are adhered to.

Qualifications

• Bachelor’s Degree in Marketing or related field.
• Minimum 1–3 years’ experience in Marketing, Brand, or Trade Marketing roles.
• Experience in beauty, FMCG, or retail environment preferred.
• Familiarity with ANZ retail landscape is advantageous.
• Exposure to digital marketing and campaign execution preferred.
• Strong ability to manage timelines, calendars, and multiple deliverables.
• Detail-oriented with structured planning and coordination skills.
• Ability to deliver high-quality work with strong attention to detail.
• Capable of managing multiple campaigns simultaneously.
• Basic understanding of retail drivers, promotions, and sales performance.
• Ability to interpret data and support planning decisions.

Responsibilities

• Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities.
• Build and maintain the ANZ marketing calendar in alignment with global brand calendars and key retail moments.
• Coordinate campaign and launch timelines, deliverables, and asset requirements.
• Support budget tracking and allocation across campaigns and activities.
• Execute marketing campaigns, product launches, and promotions across retail and e-commerce channels.
• Ensure marketing materials adhere to brand guidelines and retailer specifications.
• Coordinate with agencies and internal teams to deliver campaigns on time.
• Support in-store activations, merchandising, trade promotions, POSM, sampling, and in-store visibility.
• Assist with digital campaigns across paid media, social, CRM, and e-commerce platforms.
• Coordinate content rollout and support CRM database growth and retention campaigns.
• Monitor campaign performance and provide optimization input.
• Track sales performance and campaign effectiveness against targets.
• Prepare reports on sales updates, campaign results, and competitor activity.
• Contribute to forecasting and demand planning.
• Track marketing spend, POSM usage and stock, and budgets.
• Coordinate across Marketing, Sales, Retail, E-commerce, and Supply Chain teams.
• Liaise with brand partners and manage agency communications.
• Ensure compliance with applicable local regulations.
• Support new product and brand launches across ANZ, coordinating timelines, assets, retailer requirements, and launch readiness

Skills

Detail-Oriented

Strong Communication Skills

Interpersonal Skills

Solutions-Oriented

Ability to Manage Multiple Deliveries

Cross-Functional Coordination

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business

Tools

CRM Platforms

E-Commerce Platforms

Digital Media

POSM

Marketing Calendars

Job description

• Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
• Build and maintain the ANZ marketing calendar in alignment with global brand calendars and key retail moments
• Coordinate campaign and launch timelines, deliverables, and asset requirements
• Support budget tracking and allocation across campaigns and activities
• Execute marketing campaigns, product launches, and promotions across retail and e-commerce channels
• Ensure marketing materials adhere to brand guidelines and retailer specifications
• Coordinate with agencies and internal teams to deliver campaigns on time
• Support in-store activations, merchandising, trade promotions, POSM, sampling, and in-store visibility
• Assist with digital campaigns across paid media, social, CRM, and e-commerce platforms
• Coordinate content rollout and support CRM database growth and retention campaigns
• Monitor campaign performance and provide optimization input
• Track sales performance and campaign effectiveness against targets
• Prepare reports on sales updates, campaign results, and competitor activity
• Contribute to forecasting and demand planning
• Track marketing spend, POSM usage and stock, and budgets
• Coordinate across Marketing, Sales, Retail, E-commerce, and Supply Chain teams
• Liaise with brand partners and manage agency communications
• Ensure compliance with applicable local regulations
• Support new product and brand launches across ANZ, coordinating timelines, assets, retailer requirements, and launch readiness

Requirements

• Bachelor’s Degree in Marketing, Business, or related field
• Minimum 1–3 years’ experience in Marketing, Brand, or Trade Marketing roles
• Experience in beauty, FMCG, or retail environment preferred
• Familiarity with ANZ retail landscape is advantageous
• Exposure to digital marketing and campaign execution preferred
• Strong ability to manage timelines, calendars, and multiple deliverables
• Detail-oriented with structured planning and coordination skills
• Ability to deliver high-quality work with strong attention to detail
• Capable of managing multiple campaigns simultaneously
• Basic understanding of retail drivers, promotions, and sales performance
• Ability to interpret data and support planning decisions
• Strong interpersonal and communication skills
• Able to coordinate effectively across internal teams and external partners
• Comfortable working in a fast-paced retail and omni-channel environment
• Able to adjust plans and priorities as needed
• Takes initiative and ownership of responsibilities
• Solutions-oriented with a willingness to learn and improve

Core Competencies

Demonstrates expertise in developing and executing marketing plans, managing campaigns, and coordinating cross-functional teams. Proficient in budget tracking, performance monitoring, and ensuring compliance with brand guidelines and local regulations.

Highest-signal resume keywords

• Marketing Campaign Execution
• Budget Tracking and Allocation
• Cross-Functional Coordination
• Digital Marketing Familiarity
• Retail Environment Experience

Hard Skills

• Marketing Planning
• Campaign Management
• Data Interpretation
• Sales Performance Tracking
• Asset Coordination

Soft Skills

• Detail-Oriented
• Strong Communication Skills
• Interpersonal Skills
• Solutions-Oriented
• Ability to Manage Multiple Deliverables

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Business

Industry Keywords

• FMCG
• Retail
• Beauty
• ANZ Retail Landscape
• Trade Marketing

Tools & Technologies

• CRM Platforms
• E-Commerce Platforms
• Digital Media
• POSM
• Marketing Calendars