Assistant Brand Manager

Sunny Queen Pty Ltd; Ipswich City; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Birthday day off

Free onsite parking

Wellness programs

Personal development opportunities

Reward and recognition program

Parental leave

Purchased leave

Job summary

Sunny Queen Farms in Australia is seeking an Assistant Brand Manager to help plan and deliver engaging marketing campaigns, create content, and drive our social media presence across channels.

You will support digital channels, packaging brand execution, and alignment with our TRICE values; the role offers opportunities for product and innovation projects and development within a growing FMCG brand.

Qualifications

• Minimum 2 years experience in brand, campaign, content or consumer marketing.
• Ability to translate insights into brand messaging and activation recommendations.
• Experience coordinating brand campaigns, content development, and collateral.

Responsibilities

• Assist in planning, implementation, and evaluation of brand marketing initiatives and events.
• Coordinate integrated campaigns across digital, social, retail, and internal channels.
• Develop marketing collateral, promotional materials, and content with internal/external teams.
• Drive social channel activity, content calendars, and performance reporting.
• Support digital ecosystem including website content, SEO, and landing pages.
• Develop brand storytelling, briefs, and digital asset coordination.
• Track campaign performance and provide post-campaign analysis.
• Coordinate timelines and ensure stakeholder deliverables.
• Prepare brand presentations, reports, and stakeholder communications.
• Support internal brand engagement initiatives and brand education materials.
• Maintain brand assets, guidelines, and execution standards.

Skills

Brand marketing

Campaign planning

Content creation

Stakeholder coordination

Presentation skills

Attention to detail

MS Office (PowerPoint/Excel)

Digital / social media familiarity

Tools

Adobe Creative Suite

SEO tools

CMS

Job description

At Sunny Queen, we are all about eggs! With over 90 years "eggsperience" in the industry, we are passionate and committed to providing quality products whilst ensuring the welfare of our hens and our people.

Are you passionate about bringing brands to life? Join Sunny Queen Australia as our Assistant Brand Manager and play a key role in shaping how our brand connects with consumers, customers, trade partners and our team members.

You’ll help plan and deliver engaging marketing campaigns, create compelling content, drive our social media presence, support our digital channels, and bring customer activations to life. You’ll also contribute to product and innovation projects, manage packaging brand execution, and ensure every brand touchpoint reflects Sunny Queen’s strategy and values.

What You’ll Do:

• Assist in the planning, implementation, and evaluation of brand marketing initiatives and campaigns including the co-ordination of internal and external events, including timelines, budgets, collateral, set-up and scheduling.
• Coordinate the delivery of integrated marketing campaigns across digital, social media, retail, traditional and internal channels, ensuring activity is on brief, on brand and delivered to timeline.
• Work with internal teams and external agencies as directed to develop marketing collateral, promotional materials, and content.
• Drive social channel activity including content calendars, publishing schedules, community activity, performance reporting, agency outputs and ongoing optimisation across relevant social platforms.
• Support the digital ecosystem including website content maintenance, new page builds, landing page updates, SEO inputs, digital asset coordination, user experience improvements and alignment with campaign activity.
• Develop and coordinate brand storytelling, campaign copy, creative briefs, photography and video briefs, digital assets and other content requirements that bring brand plans to life.
• Track campaign performance and provide post-campaign analysis and recommendations.
• Coordinate project timelines and ensure stakeholders meet agreed deliverables.
• Prepare brand presentations, reports, and business reviews as required including but not limited to brand performance updates, campaign reports, retailer range review materials, management presentations and other stakeholder communications.
• Support internal brand engagement initiatives, including launch updates, staff presentations, brand education materials and internal campaign communications.
• Maintain brand assets, guidelines and execution standards to support consistent use of brand identity, tone of voice and key messages across the business.

What You’ll Bring:

• Minimum 2 years experience in brand, campaign, content or consumer marketing, ideally within FMCG, food, retail or consumer goods.
• Ability to translate insights into brand messaging, campaign activity, content plans, customer materials and practical activation recommendations.
• Experience coordinating brand campaigns, content development, marketing collateral, packaging artwork support, customer activation or internal communications.
• Strong stakeholder coordination skills with the ability to brief, follow up and deliver through internal teams and external agency partners.
• Confident preparing presentations, reports, creative briefs and written communications for a range of audiences.
• Strong attention to detail and ability to protect brand consistency across packaging, content, campaigns, customer materials and internal communications.
• Proficient in Microsoft Office, particularly PowerPoint and Excel; experience with social media platforms, website content management systems, SEO, digital tools or Adobe Creative Suite will be highly regarded.
• Comfortable working at pace while maintaining quality, consistency and attention to detail.
• A great workplace culture
• Competitive remuneration
• A paid day off each year to celebrate your birthday!
• Free onsite parking
• Access to Wellness programs including free annual flu shots and skin checks
• Opportunity for personal and professional development
• Reward and Recognition program
• Paid parental leave and purchased leave

About Us:

At Sunny Queen Farms, we’re all about eggs.

With over 90 years of "eggsperience" in the industry, we are passionate and committed to providing quality products while ensuring the welfare of our hens.

From humble beginnings at a local farmer’s market, Sunny Queen Farms has grown to become one of Australia’s most recognised and trusted egg brands. Today, our products are available in major supermarkets nationwide, through foodservice distributors across Australia, and in selected international markets.

We believe nutritious, delicious food should be easy to enjoy. That’s why we offer the goodness of eggs in many forms, from fresh shell eggs and liquid egg products to our convenient ready‑made frozen range.

At Sunny Queen Farms, we’re committed to caring for our people, our hens, our customers, and our communities while continuing to deliver trusted, quality food that Australians can enjoy every day.

A career at Sunny Queen means becoming part of a team culture that recognises people development as crucial to our overall long‑term success.

At our core, we live by our TRICE values: Teamwork, Respect, Integrity, Courage, and Excellence.

Why not join the team that brings a smile every day to millions of people!

Sunny Queen also promotes diversity and inclusion across our workplaces and encourages applications from all backgrounds, including people from Aboriginal and Torres Strait Islander communities, the LGBTQI+ community and people with disabilities.

As part of our recruitment process and commitment to safety, you may be required to undertake background checks (which may include a pre‑employment medical assessment) as part of your application process.