Area Manager | Vertical Brands VIC

Nude Lucy; City of Melbourne; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Car allowance

Wardrobe allowance

40% team member discount

Job summary

Accent Group is seeking an Area Manager VIC to oversee Nude Lucy and Stylerunner stores. Lead and develop Store Managers, drive customer experiences and commercial results across a two-brand portfolio.

You will cultivate brand identities, mentor teams from the floor, and partner with Retail, VM and Planning to maximise performance while promoting a people-first culture.

Qualifications

• Experience leading multiple retail stores or regions.
• Premium fashion retail background preferred.
• Strong ability to drive sales, profitability and customer satisfaction.

Responsibilities

• Inspire, coach and develop Store Managers and teams across Nude Lucy & Stylerunner.
• Build a culture of accountability and growth across the portfolio.
• Recruit and nurture talent with strong succession planning.

Skills

Store leadership

People development

Customer experience

Commercial acumen

Coaching leadership

Cross-functional influence

Organizational skills

Travel readiness

Driver's license

Job description

Join Accent Group one of Australia and New Zealand's largest retail groups. With 850+ stores, 34 iconic brands and 30+ online platforms, we’re home to some of the world's most recognised names, including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, Lacoste, Sports Direct and Vans. We’re driven by innovation, passionate about our people and committed to creating exceptional experiences for our customers and teams. Here individuality is celebrated, performance is rewarded and you'll be empowered to make your mark!

Area Manager VIC | Nude Lucy & Stylerunner

At Accent Group, we're proud to be home to two of Australia's leading women's retail brands, Nude Lucy and Stylerunner. While each brand has its own distinct identity, we're united by a shared purpose: creating products and experiences that help women look and feel their best. Founded in Australia, Nude Lucy has become a trusted destination for premium everyday dressing, inspired by an inherently Australian way of life. Designed by women, for women, every collection celebrates effortless style through timeless, considered pieces made to become wardrobe favourites. Stylerunner is Australia's leading destination for women's active and lifestyle fashion. Curated exclusively for her, we bring together the best in clothing, footwear, accessories and lifestyle beauty, inspiring confidence through thoughtfully curated product, expert styling and meaningful customer experiences. Together, our brands celebrate style in different ways, but always with women at the centre of everything we do.

The Opportunity

We're looking for an inspiring retail leader to oversee a portfolio of stores across both Nude Lucy and Stylerunner. This is a unique opportunity to lead across two brands with distinct personalities while building one high-performing retail culture centred around exceptional customer experiences, commercial excellence and passionate people. As Vertical Brand Area Manager, you'll coach and develop Store Managers to create stores that feel welcoming, inspiring and beautifully executed. You'll understand that every interaction matters, whether that's delivering incredible service, mentoring your team or bringing each brand's unique identity to life through product, storytelling and visual merchandising. Working closely with Retail, VM, Planning and Support Office teams, you'll drive operational excellence, identify opportunities for growth and continually look for smarter ways of working, allowing teams to spend more time doing what matters most, connecting with customers.

What You’ll Do

• Inspire, coach and develop high-performing Store Managers and teams.
• Build a culture of accountability, collaboration and continuous growth.
• Recruit and nurture talent, creating strong succession across your region.

Champion the Customer

• Create exceptional customer experiences that reflect the unique identity of each brand.
• Empower teams to build genuine customer relationships through styling, service and product expertise.
• Foster a customer-first culture that drives loyalty and community.

Drive Commercial Success

• Deliver sales, profitability and productivity through strong commercial leadership.
• Identify opportunities to improve performance using data, customer insights and operational efficiencies.
• Partner with cross-functional teams to maximise sales opportunities and execute key initiatives.

Bring the Brands to Life

• Ensure every store consistently reflects the highest standards of presentation and visual merchandising.
• Execute campaigns, launches and seasonal storytelling with excellence.
• Maintain operational standards across rostering, compliance, stock management and store processes.

Who You Are

You're an inspiring leader who understands that exceptional retail starts with exceptional people. You know how to balance commercial outcomes with genuine customer connection and believe that strong teams create unforgettable shopping experiences.

You’ll Bring

• Experience leading multiple retail stores or regions.
• A passion for premium retail, fashion and customer experience.
• Strong commercial acumen with a proven ability to deliver sales and profitability.
• A coaching leadership style that builds confidence, capability and accountability.
• A collaborative mindset and ability to influence across multiple stakeholders.
• Exceptional organisational skills and attention to detail.
• hands-on approach and willingness to lead from the shop floor.
• A current driver's licence and flexibility to travel across your region.

Why Join Us?

This is an opportunity to shape the future of two of Australia's most exciting women's brands. You'll work alongside passionate teams who are committed to creating inspiring retail experiences while continuing to grow some of the country's most loved destinations for women.

In Return, You'll Receive

• Competitive salary package plus bonus opportunities
• Car allowance
• Wardrobe allowance
• 40% team member discount across Accent Group brands
• Leadership development and career progression opportunities
• The opportunity to make a genuine impact across two growing Australian brands where people, product and customer experience come first.

We're committed to an inclusive workplace

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion.

We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability.

We strive on creating an equal employment environment where everyone from any background can be themselves.

The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land.

The Aboriginal and Torres Strait Islander and Maori people.