APAC Theatrical Digital Marketing Lead

Amazon Commercial Services Pty Ltd; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Amazon MGM Studios in Sydney seeks an experienced Digital Marketing Manager to lead ANZ and APAC pan-regional digital strategies for theatrical releases, driving awareness, engagement and box office performance.

You will work with marketing, content/digital lead, distribution, media, creative, PR & insights teams, as well as global and local Amazon MGM offices, to deliver innovative, data-led campaigns across the theatrical lifecycle.

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience in digital marketing, social & creator marketing in ANZ; APAC beneficial.
• Entertainment industry experience preferred (Theatrical/TV/Film).
• Proven track record in end-to-end campaign development.
• Strong understanding of digital platforms and content ecosystems.
• Experience with data analytics and performance measurement tools.
• Experience managing external agencies and cross-functional stakeholders in a fast-paced environment.
• Strong project management skills with ability to handle multiple campaigns.
• Excellent communication and presentation skills; fluency in English.

Responsibilities

• Lead ANZ and APAC pan-regional digital marketing strategy for theatrical releases.
• Collaborate with cross-functional teams to deliver campaigns meeting KPIs and business objectives.
• Develop ANZ & APAC social media strategy for key marketing moments and global campaign beats.
• Support local marketing offices with platform-first organic social strategies.
• Partner with global, regional and local teams to develop creator strategies.
• Leverage analytics and market insights to define, track and optimize KPIs.
• Drive innovation in audience engagement strategies across ANZ & APAC.
• Mentor junior team members and contribute to capability development.

Skills

Digital marketing

Campaign management

Data analytics

Stakeholder management

Project management

Communication skills

English fluency

Education

Bachelor's degree in Marketing or related field

Tools

Analytics tools

Job description

Amazon MGM Studios in Sydney seeks an experienced Digital Marketing Manager to lead ANZ and APAC pan-regional digital strategies for theatrical releases, driving awareness, engagement and box office performance.

You will work with marketing, content/digital lead, distribution, media, creative, PR & insights teams, as well as global and local Amazon MGM offices, to deliver innovative, data-led campaigns across the theatrical lifecycle.