Theatrical Digital Marketing Lead, ANZ & APAC

Amazon

Sydney

On-site

AUD 120,000 - 160,000

Full time

7 days ago

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Job summary

Amazon MGM Studios is seeking an experienced Digital Marketing Manager to lead ANZ and APAC pan-regional digital marketing strategy for our theatrical film slate. The role drives high-impact digital and social campaigns to boost awareness, engagement and box office while aligning with global positioning and enabling local market execution.

You will collaborate with marketing, content, distribution, media, creative, PR and insights teams, plus global and local offices, to deliver data-led

Responsibilities

Collaborate with Theatrical Content Manager to lead assigned ANZ and APAC pan-regional digital marketing strategy for Amazon MGM theatrical releases, working with local and international Marketing, Digital, Creative, Media, and PR teams to meet defined KPIs and business objectives.
Collaborate with the Theatrical Content Manager to deliver the ANZ & APAC social media strategy for key marketing moments, including trailer launches (organic), global campaign beats, amplifying experiential activations, press tours and creative content days, premiere & screenings coverage, ensuring coordinated global rollouts and optimisation across markets.
Support the local Amazon MGM marketing offices on implementing platform-first organic social media strategies that grow our audience following and brand presence.
Partner with global, regional and local market teams to develop and execute creator strategies, identifying opportunities to amplify priority moments and build culturally relevant

Job description

You will collaborate with marketing, content, distribution, media, creative, PR and insights teams, plus global and local offices, to deliver data-led

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