ANZ & APAC Digital Marketing Manager, Amazon MGM Studios

Amazon; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Amazon MGM Studios is seeking an experienced Digital Marketing Manager to lead ANZ and APAC pan-regional digital marketing strategy for our theatrical film slate. The role drives high-impact digital and social campaigns to boost awareness, engagement and box office while aligning with global positioning and enabling local market execution.

You will collaborate with marketing, content, distribution, media, creative, PR and insights teams, plus global and local offices, to deliver data-led

Responsibilities

• Collaborate with Theatrical Content Manager to lead assigned ANZ and APAC pan-regional digital marketing strategy for Amazon MGM theatrical releases, working with local and international Marketing, Digital, Creative, Media, and PR teams to meet defined KPIs and business objectives.
• Collaborate with the Theatrical Content Manager to deliver the ANZ & APAC social media strategy for key marketing moments, including trailer launches (organic), global campaign beats, amplifying experiential activations, press tours and creative content days, premiere & screenings coverage, ensuring coordinated global rollouts and optimisation across markets.
• Support the local Amazon MGM marketing offices on implementing platform-first organic social media strategies that grow our audience following and brand presence.
• Partner with global, regional and local market teams to develop and execute creator strategies, identifying opportunities to amplify priority moments and build culturally relevant

Job description

Amazon MGM Studios is seeking an experienced Digital Marketing Manager to lead ANZ and APAC pan-regional digital marketing strategy for our theatrical film slate. This role is responsible for defining and executing high-impact digital and social campaigns that drive awareness, engagement and box office performance, while ensuring consistency with global positioning and flexibility for local market execution.

You will work closely with the marketing, content/digital lead, distribution, media, creative, PR & insights teams, as well as global and local Amazon MGM offices, to deliver innovative, data-led digital campaigns that connect audiences with Amazon MGM films at every stage of the theatrical lifecycle. This role also plays a key part in shaping how audience data (1st, 2nd and 3rd party) are applied to theatrical marketing campaigns across the region.
This position reports into the ANZ & APAC Head of Theatrical Marketing and is based in Sydney.

Key job responsibilities

Strategy and Planning

• Collaborate with Theatrical Content Manager to lead assigned ANZ and APAC pan-regional digital marketing strategy for Amazon MGM theatrical releases, working closely with local and international Marketing, Digital, Creative, Media, and PR teams to deliver campaigns that meet defined KPIs and business objectives.
• Collaborate with the Theatrical Content Manager to deliver the ANZ & APAC social media strategy for key marketing moments, including trailer launches (organic), key global campaign beats, amplifying experiential activations, press tours and creative content days, premiere & screenings coverage, ensuring coordinated global rollouts and optimisation across markets.
• Support the local Amazon MGM marketing offices on implementing platform-first organic social media strategies that grow our audience following and brand presence.
• Partner with global, regional and local market teams to develop and execute creator strategies, identifying opportunities to amplify priority moments and build culturally relevant