APAC Regional Marketing Lead: Events & Demand Gen

Checkout Ltd; Sydney; Hybrid; AUD 90,000 - 130,000; Part time

Job summary

Checkout.com, Sydney-based, seeks an experienced event-led demand generation marketer to lead regional programs across Australia, New Zealand, and Singapore. This hands-on role focuses on strategy, on-site execution, and post-event pipeline impact in a fast-paced APAC environment.

The ideal candidate brings 4+ years in B2B marketing with a proven track record in events and demand generation, and excels at storytelling and cross-functional collaboration.

Qualifications

• 4+ years of B2B marketing experience, with a strong track record in event marketing and demand generation.
• Experience managing events end to end, from strategy, planning and execution through to follow‑up, measurement and reporting.
• A growth mindset: you are curious, commercially minded and always looking for smarter ways to create impact.

Responsibilities

• Lead the planning and execution of regional events, including industry conferences, executive roundtables, customer events, partner activations and owned experiences.
• Build integrated event campaigns that drive awareness, engagement, qualified pipeline and revenue opportunities—from pre-event acquisition through post-event nurture and conversion.
• Drive demand generation across online and offline channels to achieve MQL and opportunity targets, always looking for ways to unlock incremental growth.
• Partner closely with Commercial teams in Australia, New Zealand and Singapore to align event and campaign priorities with market needs, target accounts and pipeline goals.
• Apply an ABM lens to priority events and campaigns, creating personalised experiences and follow‑up journeys for key accounts and buyer groups.
• Identify, test and scale new growth opportunities, including new verticals, audiences, partnerships, event formats and paid or organic channels.
• Develop strong regional campaign messaging and creative copy, and help build local content assets—including case studies, white papers, blogs, thought‑leadership articles and event materials.
• Support localised product marketing initiatives and ensure regional programmes reflect market needs.
• Measure programme performance rigorously, translating results into clear recommendations and continuous improvement.

Skills

Event marketing

Demand generation

B2B marketing

Google Analytics

Marketing automation

CRM tools

Storytelling

English communication

Tools

Google Analytics

Marketing automation platforms

CRM tools

Job description

Checkout.com, Sydney-based, seeks an experienced event-led demand generation marketer to lead regional programs across Australia, New Zealand, and Singapore. This hands-on role focuses on strategy, on-site execution, and post-event pipeline impact in a fast-paced APAC environment.

The ideal candidate brings 4+ years in B2B marketing with a proven track record in events and demand generation, and excels at storytelling and cross-functional collaboration.