APAC Growth-Driven Digital Marketing Manager

AMI; Sydney; On-site; AUD 120,000 - 135,000; Full time

Job summary

Kalong Group Pty Ltd, based in Sydney, Australia, is seeking a Marketing Manager to lead our marketing strategy across Australian and Vietnamese markets. You will drive digital channels, awareness, and growth while coordinating marketing staff in both regions and working with sales and external agencies.

The role combines strategic leadership with hands-on digital marketing, requiring a strong technical foundation, experience with paid advertising, SEO, and marketing automation.

Qualifications

• A degree in Information Technology or a related discipline, supported by practical marketing expertise and a strong technical foundation.
• Demonstrated experience managing marketing strategy and delivering measurable campaign results.
• Hands-on experience in paid digital advertising, SEO, content marketing and social media.
• Experience using CRM systems, marketing automation and analytics platforms.
• The ability to manage budgets, assess performance and make informed commercial decisions.
• Experience coordinating teams, agencies or external service providers.
• Strong written and verbal English, with effective organisation and project management skills.
• Willingness and ability to travel regularly between Australia and the company's Vietnam office, as required by the role.

Responsibilities

• Plan, manage and optimise campaigns across Google Ads, Facebook, Instagram and other channels.
• Oversee website content, social media, content marketing and email marketing.
• Develop SEO strategies including keyword research and technical SEO.
• Improve content discovery on AI-powered search and assistants.
• Coordinate campaign messaging and creative with reviewers for visas/specialists.
• Develop integrated marketing strategies aligned with objectives and revenue targets.
• Set campaign objectives and KPIs; evaluate results and propose improvements.
• Research market trends and competitors to identify growth opportunities.
• Collaborate with sales to improve lead qualification, conversion and retention.
• Apply AI tools and marketing automation to improve delivery and reporting.

Skills

Digital marketing

SEO

Content marketing

Social media

CRM & marketing automation

Analytics

Budget management

Team coordination

English communication

Education

IT degree

Tools

CRM systems

Marketing automation

Analytics platforms

Job description

Kalong Group Pty Ltd, based in Sydney, Australia, is seeking a Marketing Manager to lead our marketing strategy across Australian and Vietnamese markets. You will drive digital channels, awareness, and growth while coordinating marketing staff in both regions and working with sales and external agencies.

The role combines strategic leadership with hands-on digital marketing, requiring a strong technical foundation, experience with paid advertising, SEO, and marketing automation.