APAC Field Marketing Lead - Executive Events & Pipeline

RIPPLING PEOPLE CENTER; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid Office Model (Sydney)

Job summary

Rippling, a global HR, IT, and finance platform, seeks a Field Marketing Manager to lead APAC events strategy across AU, NZ, and Singapore. You will partner with Senior Sales leadership to drive pipeline and brand awareness through large-scale trade shows, executive dinners, and community programs.

You will own end-to-end event programs, travel ~20%, manage budgets, and coordinate with channel partners and cross-functional teams to deliver measurable impact in a fast-growing market.

Qualifications

• 5+ years of B2B field marketing or event marketing experience in a SaaS or technology environment.
• Proven track record delivering complex, multi-format event programmes that drive measurable pipeline impact.
• Deep experience with large-scale trade shows and high-touch executive events (dinners, roundtables, VIP programmes).
• Strong, trusted relationships with senior sales stakeholders.
• Exceptionally organised with the ability to manage multiple simultaneous workstreams without losing quality.
• Highly collaborative, data-driven, and commercially minded.

Responsibilities

• Own the end-to-end APAC events strategy; trade shows, corporate events, executive dinners, roundtables, partner lead events and community programmes - aligned to pipeline and revenue targets.
• Lead large-scale trade show participation including booth design, sponsorship activations, and on-site sales enablement.
• Design and deliver high-touch executive experiences targeting C-suite and senior decision-makers at key accounts.
• Build a community events programme that creates recurring, valuable touchpoints for Rippling’s APAC ICP.
• Travel across the AU and wider APAC (~20%) to oversee event execution and ensure flawless on-the-ground delivery.
• Work closely with Rippling Channel Partners to plan and execute co-branded events that drive towards mutually beneficial targets.
• Serve as a strategic partner to Senior Sales Leadership, aligning the events programme to commercial priorities and account-based targeting.
• Arm sales with briefings, talking points, and follow-up frameworks to convert event engagement into pipeline.
• Participate in business reviews and deliver clear reporting on events ROI and pipeline contribution.
• Manage all event logistics end-to-end: venue sourcing, vendor management, budget ownership, and contract negotiation.
• Partner with demand generation, content, design, and APAC marketing teams to integrate events into broader campaigns.
• Maintain accurate tracking of event leads and pipeline attribution in Salesforce in partnership with Revenue Operations.

Skills

Field marketing

Event marketing

SaaS

Leadership

Cross-functional collaboration

Tools

Salesforce

Job description

Rippling, a global HR, IT, and finance platform, seeks a Field Marketing Manager to lead APAC events strategy across AU, NZ, and Singapore. You will partner with Senior Sales leadership to drive pipeline and brand awareness through large-scale trade shows, executive dinners, and community programs.

You will own end-to-end event programs, travel ~20%, manage budgets, and coordinate with channel partners and cross-functional teams to deliver measurable impact in a fast-growing market.