APAC Demand Gen Lead — AI-Driven ABM & Campaigns

Telnyx LLC; Gladstone Regional; On-site; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Salesforce familiarity

Experience in telecom/B2B SaaS

Job summary

Telnyx LLC is seeking a Demand Generation Manager to own APAC, with AU and NZ as the primary focus and broader APAC coverage. You will build pipeline with local sales through ABM campaigns, localized programs, and event-driven demand.

Responsibilities include AI-powered research, enrichment, and reporting across LinkedIn Ads, programmatic, and Google Ads. This role is based in Sydney or Singapore and requires strong English, 3+ years in B2B marketing, and a proven ABM track record to drive

Qualifications

• 3+ years in B2B performance marketing or ABM marketing.
• Hands-on with LinkedIn Ads and programmatic display (StackAdapt, 6sense, Demandbase, or equivalent).
• Proven ABM experience: target account lists, personalized ad programs, working directly with sales on named account strategies.
• Real AI experience in your daily workflow: LLMs for research, enrichment, content, and campaign ops, not a one-time experiment.
• Strong event marketing chops: pre-event targeting, meeting booking, post-event follow-up, measured on pipeline.
• Strong creative execution in Canva and B2B ad copy that converts.
• Comfortable marketing to technical and enterprise audiences.
• Data-driven: you monitor daily, pull insights, and optimize based on what you see.
• Deep understanding of the APAC B2B landscape, particularly Australia and New Zealand; native or professional English.

Responsibilities

• Own APAC Demand Generation: Build and run the regional demand plan for AU and NZ as primary markets, with secondary coverage across Singapore and Southeast Asia.
• Partner with Sales: Sit close to the local APAC sellers. Translate their account priorities and deal gaps into campaigns and plays.
• Run Account-Based Campaigns: Build target account lists with sales and activate them through LinkedIn Ads (matched audiences, sponsored content, conversation ads) and programmatic display.
• Localize for APAC: Adapt messaging, creative, and landing pages for AU, NZ, and broader APAC.
• Support APAC Events: Partner with the Sydney-based field marketing manager on event promotion across APAC, from industry conferences to executive roundtables.
• Execute at AI Velocity: Use AI tools at high volume for account research, enrichment, personalized content, ad copy, creative variants, and reporting.
• Run Campaigns End-to-End: Launch and manage regional paid programs across LinkedIn, programmatic display, and (selectively) Google Ads, from audience research to creative to optimization.
• Optimize Daily: Monitor performance, refine targeting and account lists, rotate creative, and scale winners based on data.

Skills

LinkedIn Ads

Programmatic Display

ABM

AI in Marketing

Event Marketing

Data-Driven Decision Making

Tools

Canva

Salesforce

Job description

Telnyx LLC is seeking a Demand Generation Manager to own APAC, with AU and NZ as the primary focus and broader APAC coverage. You will build pipeline with local sales through ABM campaigns, localized programs, and event-driven demand.

Responsibilities include AI-powered research, enrichment, and reporting across LinkedIn Ads, programmatic, and Google Ads. This role is based in Sydney or Singapore and requires strong English, 3+ years in B2B marketing, and a proven ABM track record to drive