Demand Generation Manager, Apac

Telnyx LLC; Sydney; On-site; AUD 120,000 - 190,000; Full time

Job summary

Telnyx is seeking a Demand Generation Manager to own APAC, with Australia and New Zealand as the primary focus and broader APAC as secondary coverage. You’ll build pipeline with the local sales team through account-based campaigns, localized programs, and event-driven demand, not just run product ads.

This is AI-first execution: high-velocity campaigns powered by AI for account research, enrichment, personalization, and reporting.

Qualifications

• 3+ years in B2B performance marketing or ABM
• Hands-on with LinkedIn Ads and programmatic display
• Proven ABM experience with targeted account strategies
• Real AI experience in daily workflow including research and content

Responsibilities

• Own APAC Demand Generation for AU and NZ as primary markets
• Partner with Sales to translate account priorities into campaigns
• Run account-based campaigns across LinkedIn Ads and programmatic display
• Localize messaging and landing pages for APAC regions
• Support APAC events with pre-event targeting and digital promotion
• Use AI tools for research, enrichment, content, and campaign ops
• Run end-to-end campaigns from audience research to optimization
• Monitor performance and optimize targeting and creative based on data

Skills

ABM experience

LinkedIn Ads

Data-driven

AI in marketing

Event marketing

Tools

LinkedIn Ads

StackAdapt

6sense

Demandbase

Salesforce

Job description

Job Description

About Telnyx

Telnyx is an industry leader that’s not just imagining the future of global connectivity—we’re building it. From architecting and amplifying the reach of a private, global, multi-cloud IP network, to bringing hyperlocal edge technology right to your fingertips through intuitive APIs, we’re shaping a new era of seamless interconnection between people, devices, and applications.

We’re driven by a desire to transform and modernize what’s antiquated, automate the manual, and solve real-world problems through innovative connectivity solutions. As a testament to our success, we’re proud to stand as a financially stable and profitable company. Our robust profitability allows us not only to invest in pioneering technologies but also to foster an environment of continuous learning and growth for our team.

Our collective vision is a world where borderless connectivity fuels limitless innovation. By joining us, you can be part of laying the foundations for this interconnected future. We’re currently seeking passionate individuals who are excited about the opportunity to contribute to an industry-shaping company while growing their own skills and careers.

The Role

Telnyx is looking for a Demand Generation Manager to own APAC, with Australia and New Zealand as primary focus and broader APAC as secondary coverage. You’ll build pipeline alongside the local sales team through account-based campaigns, localized programs, and event-driven demand, not just run product ads.

This is AI-first execution: high-velocity campaigns powered by AI for account research, enrichment, personalization, and reporting. You’ll manage regional spend across LinkedIn Ads, programmatic display (StackAdapt) and selectively, Google Ads, launching, optimizing, and scaling what works.

This role is based in Sydney or Singapore, partners directly with APAC sales, and owns the regional marketing engine end-to-end.

Responsibilities

• Own APAC Demand Generation: Build and run the regional demand plan for AU and NZ as primary markets, with secondary coverage across Singapore and Southeast Asia. Measured on pipeline and sales-accepted opportunities.
• Partner with Sales: Sit close to the local APAC sellers. Translate their account priorities and deal gaps into campaigns and plays. Be the marketing counterpart they ask to be in the room.
• Run Account-Based Campaigns: Build target account lists with sales and activate them through LinkedIn Ads (matched audiences, sponsored content, conversation ads) and programmatic display. Saturate the buying committee inside priority accounts.
• Localize for APAC: Adapt messaging, creative, and landing pages for AU, NZ, and broader APAC. Reflect regional buying patterns, language nuances, and business culture.
• Support APAC Events: Partner with the Sydney-based field marketing manager on event promotion across APAC, from industry conferences to executive roundtables. Own pre-event account targeting, and digital promotion to help drive pipeline through events.
• Execute at AI Velocity: Use AI tools at high volume for account research, enrichment, personalized content, ad copy, creative variants, and reporting. Run automated workflows. Iterate rapidly with agent-assisted optimization so one marketer can cover the region like a team.
• Run Campaigns End-to-End: Launch and manage regional paid programs across LinkedIn, programmatic display, and (selectively) Google Ads, from audience research to creative to optimization.
• Optimize Daily: Monitor performance, refine targeting and account lists, rotate creative, and scale winners based on data.

What We’re Looking For

• 3+ years in B2B performance marketing or account-based marketing, hands-on with LinkedIn Ads and programmatic display (StackAdapt, 6sense, Demandbase, or equivalent)
• Proven ABM experience: target account lists, personalized ad programs, working directly with sales on named account strategies
• Real AI experience in your daily workflow: LLMs for research, enrichment, content, and campaign ops, not a one-time experiment
• Strong event marketing chops: pre-event targeting, meeting booking, post-event follow-up, measured on pipeline
• Strong creative execution in Canva and B2B ad copy that converts
• Comfortable marketing to technical and enterprise audiences
• Data-driven: you monitor daily, pull insights, and optimize based on what you see
• Deep understanding of the APAC B2B landscape, particularly Australia and New Zealand; native or professional English

Bonus

• Familiarity with Salesforce and marketing attribution
• Background in telecom, CPaaS, or B2B SaaS

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