APAC B2B Content Marketing Leader

Softechub; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work

Health benefits

Share purchase plan

Recognition awards

Careers hub access

Job summary

Computershare is seeking a ContentMarketing Manager – APAC to lead content-led marketing strategies across the APAC region. You will craft engaging campaigns, drive demand generation and sales enablement, and collaborate with regional teams to bring our issuer services value to life.

You will translate complex topics into compelling content, support launches, and optimize SEO to improve visibility and engagement across audiences and channels.

Qualifications

• Experience in B2B marketing, communications and content marketing.
• Proven ability to scale content programs across formats and channels.
• Strong understanding of buyer journeys and demand generation.
• Experience in financial services or marketing complex business solutions.

Responsibilities

• Lead content strategy and execution for APAC markets.
• Develop and deliver integrated marketing programs across thought leadership, case studies, webinars and digital assets.
• Drive demand generation and client engagement to support growth.
• Collaborate with SMEs and stakeholders to simplify complex topics into compelling content.
• Support product launches with targeted marketing campaigns.
• Advance SEO and content optimization to boost visibility and inbound traffic.
• Analyze performance data to refine strategy and optimization.
• Create sales enablement materials to support pipeline growth.
• Ensure content consistency across regional and global channels.

Skills

B2B marketing

Content marketing

Campaign execution

Thought leadership

SEO optimization

Audience segmentation

Demand generation

Project management

Financial services

Job description

Computershare is seeking a ContentMarketing Manager – APAC to lead content-led marketing strategies across the APAC region. You will craft engaging campaigns, drive demand generation and sales enablement, and collaborate with regional teams to bring our issuer services value to life.

You will translate complex topics into compelling content, support launches, and optimize SEO to improve visibility and engagement across audiences and channels.