Adobe Digital Marketing - Customer Engagement Analyst

KordaMentha Pty; Melbourne; Vor Ort; AUD 40.000 - 60.000; Vollzeit

Zusammenfassung

KordaMentha is seeking an enthusiastic university student to join the Digital Marketing & Customer Engagement squad as a Digital Marketing & Customer Engagement Analyst. The role is a 6-month full-time contract based in the Melbourne CBD, offering hands-on experience across digital marketing, customer engagement and retention strategies.

You will work with seasoned professionals on campaigns, analytics, and website optimisation, gaining exposure to real-world marketing platforms and customer

Qualifikationen

• Currently studying Marketing, Digital Marketing, Communications, Business or a related field.
• Experience in optimisation, campaign or content focused work.
• Essential: Proficiency using Adobe Experience Cloud, including Campaign, Target and Audience Manager and Analytics with Journey Optimiser and Real Time CDP & CJA preferred.
• Experience using eDM platforms, customer databases and data driven campaigns.
• Ability to build relationships with key stakeholders,
• A collaborative and flexible approach towards working with clients and solving challenges.
• Working knowledge of HTML, CSS, transactional websites and secure digital environments.
• Strong written and verbal communication skills.
• Organised, reliable and able to manage competing priorities.
• An interest in analysing information and identifying insights from data.
• Strong attention to detail.
• Confidence using Microsoft Office, particularly Excel and PowerPoint.
• The ability to work independently and as part of a team.

Aufgaben

• With the Adobe Digital Marketing Lead, support in developing and applying an optimisation framework to test and learn across engagement campaigns.
• Collaborate with internal teams and external partners to ensure data integration across platforms.
• Support ongoing review and optimisation of retention campaigns.
• Assist loyalty campaign tests and analytics.
• Review and interpret research to support optimisation activity.
• Support email marketing and customer communications initiatives.
• Maintain website content and landing pages.
• Assist with social media and digital content creation.
• Share insights across teams and track KPIs.
• Report on optimisation framework and activity periodically.

Kenntnisse

Adobe Experience Cloud

Campaign

Target and Audience Manager

Analytics

Journey Optimiser

Real Time CDP

CJA

eDM platforms

Ausbildung

Currently studying Marketing, Digital Marketing, Communications, Business or a related field

Tools

Google Analytics

CMS

Jobbeschreibung

Adobe Digital Marketing - Customer Engagement Analyst

• Contract
• Office Location: Melbourne
• Division: Implementation Services
• Department: KordaMentha Implementation Services

For more than 20 years, KordaMentha has supported businesses through some of their most complex matters and opportunities. Founder owned and led; we are an advisory firm that helps corporations, financiers, lawyers, private investors and government clients to grow, protect and recover value.

That’s what we do, but it’s how we do this that makes us who we are.

Proudly independent, strategically local, and with a bias for action to get things done, we focus on doing what is right by our clients, our people, and the wider community. Our track record shows that we help navigate the best path forward in challenging times, and do so across cities, regions and territories.

In the most stressful or demanding environments, we continue to drive change where it really counts.

We are looking for an enthusiastic and motivated university student to become part of a digital customer engagement and retention squad as a Digital Marketing & Customer Engagement Analyst.

Please note this role is a 6-month full-time contract and will be based in our office in the Melbourne CBD.

This is an excellent opportunity to gain hands‑on experience across digital marketing, customer engagement and retention, website optimisation, campaign reporting and marketing analytics while continuing your studies.

Working alongside experienced marketing professionals, you will help support a range of customer engagement and retention initiatives, gaining exposure to real‑world marketing campaigns, digital platforms and customer experience strategies, with the aim of increasing customer engagement, retention, and brand loyalty.

What you'll be doing

• Withthe help of the Adobe Digital Marketing Lead, you will support in the development and the application of an optimisation framework to continually test and learn across engagement and retention campaigns in order to accelerate customer engagement and conversion across channels.
• Collaborate with the business as well as external partners to ensure effective data integration and knowledge sharing across platforms and channels.
• Support ongoing review and optimisation of all retention campaign initiatives and activities.
• Assist the customer loyalty campaign team in developing campaign tests.
• Review and interpret research to support optimisation activity.
• Support email marketing and customer communication initiatives.
• Help maintain website content and landing pages.
• Assist with social media and digital content creation.
• Support regular discussion and engagement across teams to share and gain insights.
• Report on optimisation framework and activity on a periodic basis.
• Track KPIs

What you'll gain

• Hands‑on experience in a professional marketing environment.
• The opportunity to work alongside experienced marketing professionals and industry specialists.
• Practical skills in digital marketing, campaign execution and customer engagement.
• Reporting and analytical capabilities using real business data.
• Stronger communication, project coordination and stakeholder management skills.
• The opportunity to apply what you are learning at university to real‑world business challenges.

What we’re looking for

• Currently studying Marketing, Digital Marketing, Communications, Business or a related field.
• Experience in optimisation, campaign or content focused work.
• Essential: Proficiency using Adobe Experience Cloud, including Campaign, Target and Audience Manager and Analytics with Journey Optimiser and Real Time CDP & CJA preferred.
• Experience using eDM platforms, customer databases and data driven campaigns.
• Ability to build relationships with key stakeholders,
• A collaborative and flexible approach towards working with clients and solving challenges.
• Working knowledge of HTML, CSS, transactional websites and secure digital environments.
• Strong written and verbal communication skills.
• Organised, reliable and able to manage competing priorities.
• An interest in analysing information and identifying insights from data.
• Strong attention to detail.
• Confidence using Microsoft Office, particularly Excel and PowerPoint.
• The ability to work independently and as part of a team.

Desirable but not essential

• Google Analytics.
• Social media advertising platforms.
• Website content management systems (CMS).
• SEO and digital content creation.
• Marketing automation tools.
• Graphic design tools such as Canva.

Don't worry if you haven't used these tools before. We're looking for someone who is curious, willing to learn and eager to develop practical marketing skills.

Join KordaMentha — Build your future, shape ours

We don’t just hire talent; we invest in it - with support that accelerates your success in every way

• Professional development: Expert mentorship, tailored training via KordaMentha Business School, study support, and our Accelerate program for Analysts to Associate Directors — build your brand, expand your network, and gain strategic insights from senior leaders
• Flexibility: We champion work/life integration with options that fit your lifestyle.
• Career growth: Merit‑based promotions, secondments, and opportunities to work alongside senior leaders on impactful projects.
• Leave that works for you: Buy extra leave and access volunteer, generous parental leave and career break options.
• Culture & connection: Social events, cultural celebrations, and our bi‑ennial black‑tie ball.
• Family support: Flexible parental leave, return‑to‑work support.
• Health & wellbeing: Inclusive wellness initiatives and confidential and industry leading EAP for you and your family.

This isn’t just a job - it’s a place where your ambitions are nurtured, your wellbeing is valued, and your contributions celebrated. Ready to shape your future with us?