Senior Salesforce Marketing Cloud Architect - EU Lead

Skechers U.S.A., Inc.; Lavamünd; Hybrid; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Skechers U.S.A., Inc. is seeking a hands-on marketing automation technology leader to shape CRM, loyalty, and lifecycle marketing across Europe.

Based in Europe, you will drive Salesforce Marketing Cloud capabilities while supporting ExactTarget and next‑gen marketing technologies, ensuring scalable, localized solutions. You will partner with the global marketing automation team in the US to bridge day‑to‑day platform operations with long‑term architecture, establish governance, and advance

Qualifikationen

• 7+ years in marketing automation or CRM architecture.
• Hands-on experience with Salesforce Marketing Cloud Engagement.
• Knowledge of GDPR and European privacy regulations.
• Experience with multi-country localization.

Aufgaben

• Define and execute the European marketing automation technology roadmap in partnership with global digital platform and regional CRM teams.
• Design, build, and optimize marketing automation solutions using Salesforce Marketing Cloud, customer journeys, segmentation, personalization, SQL, APIs, and integrations.
• Support and enhance the existing Salesforce Marketing Cloud Engagement (ExactTarget) platform while identifying opportunities to reduce technical debt and improve operational efficiency.
• Evaluate, pilot, and implement Marketing Cloud Next/Advanced, AI-enabled marketing capabilities, and customer data activation initiatives.
• Develop scalable localization frameworks for multi-country campaigns, including language, content, consent, currency, and reporting standards.
• Establish governance, technical standards, reusable templates, and best practices to ensure quality, compliance, and global scalability.
• Drive AI-assisted improvements across campaign creation, quality assurance, delivery speed, and operational efficiency while balancing automation with appropriate human oversight.

Kenntnisse

Marketing automation

CRM architecture

Stakeholder management

SQL

APIs

Data modeling

Solution architecture

Multi-country localization

Tools

Salesforce Marketing Cloud Engagement

ExactTarget

Marketing Cloud Next/Advanced

Jobbeschreibung

Skechers U.S.A., Inc. is seeking a hands-on marketing automation technology leader to shape CRM, loyalty, and lifecycle marketing across Europe.

Based in Europe, you will drive Salesforce Marketing Cloud capabilities while supporting ExactTarget and next‑gen marketing technologies, ensuring scalable, localized solutions. You will partner with the global marketing automation team in the US to bridge day‑to‑day platform operations with long‑term architecture, establish governance, and advance