Senior Product Marketing Manager: Frontend & DevTools Remote

Appsierra Group; Österreich; Vor Ort; EUR 106.000 - 143.000; Vollzeit

Zusammenfassung

Appsierra Group is seeking a Senior Product Marketing Manager to lead technical marketing efforts for frontend and developer tooling. This remote role covers North America and Western Europe, with compensation of $122,000–$165,000 plus equity.

You will own customer-facing assets, messaging, and go-to-market strategies while collaborating with Sales, Product, and Developer Experience teams. You will translate complex product capabilities into compelling narratives, build audience segmentation,

Qualifikationen

• 5+ years of experience in product marketing, developer marketing, or adjacent roles.
• Strong technical fluency within frontend and developer tooling ecosystem.
• A portfolio of work samples including landing pages, guides, calculators, decks, or webinars.
• Demonstrated strategic range beyond execution, including positioning, segmentation and launch narrative development.
• Strong independent writing skills, with ability to develop technical content to ~90% completion before developer review.
• Comfortable receiving direct feedback in a fast-paced environment.
• Practical AI fluency, with experience incorporating AI into marketing workflow.

Aufgaben

• Create customer-facing marketing assets such as sales decks, one-pagers, technical guides, landing pages, case studies, and campaign assets.
• Draft technical content independently with review from Developer Experience teams.
• Translate feature releases into launch materials showing what changed and why it matters.
• Own positioning and messaging for Storybook and platform offerings.
• Develop audience segmentation and understand buyer and adopter needs.
• Maintain competitive/category positioning across website, campaigns, and sales conversations.
• Partner with Sales and CRO on enablement and material usage.
• Collaborate with Developer Experience to align content across teams.
• Bring customer and field insights back to Product teams.
• Measure impact of product marketing on pipeline and adoption.

Kenntnisse

Product marketing

Developer marketing

Technical fluency

Independent writing

AI fluency

Portfolio samples

Jobbeschreibung

Appsierra Group is seeking a Senior Product Marketing Manager to lead technical marketing efforts for frontend and developer tooling. This remote role covers North America and Western Europe, with compensation of $122,000–$165,000 plus equity.

You will own customer-facing assets, messaging, and go-to-market strategies while collaborating with Sales, Product, and Developer Experience teams. You will translate complex product capabilities into compelling narratives, build audience segmentation,