Senior Product Marketing Manager

Appsierra Group; Österreich; Vor Ort; EUR 106.000 - 143.000; Vollzeit

Zusammenfassung

Appsierra Group is seeking a Senior Product Marketing Manager to lead technical marketing efforts for frontend and developer tooling. This remote role covers North America and Western Europe, with compensation of $122,000–$165,000 plus equity.

You will own customer-facing assets, messaging, and go-to-market strategies while collaborating with Sales, Product, and Developer Experience teams. You will translate complex product capabilities into compelling narratives, build audience segmentation,

Qualifikationen

• 5+ years of experience in product marketing, developer marketing, or adjacent roles.
• Strong technical fluency within frontend and developer tooling ecosystem.
• A portfolio of work samples including landing pages, guides, calculators, decks, or webinars.
• Demonstrated strategic range beyond execution, including positioning, segmentation and launch narrative development.
• Strong independent writing skills, with ability to develop technical content to ~90% completion before developer review.
• Comfortable receiving direct feedback in a fast-paced environment.
• Practical AI fluency, with experience incorporating AI into marketing workflow.

Aufgaben

• Create customer-facing marketing assets such as sales decks, one-pagers, technical guides, landing pages, case studies, and campaign assets.
• Draft technical content independently with review from Developer Experience teams.
• Translate feature releases into launch materials showing what changed and why it matters.
• Own positioning and messaging for Storybook and platform offerings.
• Develop audience segmentation and understand buyer and adopter needs.
• Maintain competitive/category positioning across website, campaigns, and sales conversations.
• Partner with Sales and CRO on enablement and material usage.
• Collaborate with Developer Experience to align content across teams.
• Bring customer and field insights back to Product teams.
• Measure impact of product marketing on pipeline and adoption.

Kenntnisse

Product marketing

Developer marketing

Technical fluency

Independent writing

AI fluency

Portfolio samples

Jobbeschreibung

Senior Product Marketing Manager

Remote | North America / Western Europe
Compensation: $122,000 – $165,000 + Equity

About the Company

This company is focused on improving the user experience of the internet and helping teams safeguard the quality of the web.

Its tools help frontend teams identify, test, and prevent visual and UI issues before they reach users. Thousands of frontend teams use its products to map application states and ensure they are tested and approved before reaching the people who interact with them every day.

The company works at the intersection of frontend development, developer tooling, testing, and product experience, offering an opportunity for marketers who are comfortable working closely with technical audiences and developer-focused teams.

Job Description

Role Overview

We are seeking a Senior Product Marketing Manager with strong technical fluency and a solid marketing foundation.

This role is suited to a marketer who understands the frontend and developer tooling ecosystem and can communicate effectively with technical audiences.

You should be comfortable learning product-specific concepts quickly and translating technical capabilities into clear positioning, messaging, and customer-facing content.

This is a hands-on role where you will personally create and own customer-facing marketing assets while also contributing strategically to positioning, segmentation, launches, and go-to-market initiatives.

Key Responsibilities

• Create customer-facing assets including sales decks, one-pagers, technical guides, landing pages, case studies, and campaign assets such as calculators and quizzes.

• Draft technical content independently and accurately, working with Developer Experience teams for review rather than relying on them for initial drafts.

• Translate feature releases into launch materials that clearly communicate what changed, who it matters to, and why.

• Own positioning and messaging for both the Storybook and platform offerings, including how the two relate to each other.

• Develop audience segmentation and understand who buys, who adopts, and what each audience needs to hear.

• Maintain competitive and category positioning and ensure it is reflected consistently across the website, campaigns, and sales conversations.

• Partner with Sales and the CRO on enablement, identifying what sales teams need and what materials are actually being used.

• Collaborate with Developer Experience engineers to ensure marketing and developer-facing content reinforce one another without unnecessary duplication.

• Bring customer and field insights back to Product teams.

• Measure the impact of product marketing initiatives on pipeline and product adoption.

Requirements

• 5+ years of experience in product marketing, developer marketing, or an adjacent role where you personally produced customer-facing assets rather than primarily briefing an agency.

• Strong technical fluency within the frontend and developer tooling ecosystem, with the ability to discuss concepts such as components, testing, and CI/CD.

• A portfolio of work samples that you can walk through, including examples such as landing pages, guides, calculators, decks, or webinars.

• Demonstrated strategic range beyond execution, including positioning, segmentation, and launch narrative development.

• Strong independent writing skills, with the ability to develop technical content to approximately 90% completion before developer review.

• Comfortable receiving and incorporating direct feedback in a fast-paced environment.

• Practical AI fluency, with experience incorporating AI into your actual marketing workflow.

What You'll Bring

• A strong marketing foundation combined with technical fluency.

• The ability to translate complex technical concepts into clear, compelling messaging.

• Experience creating high-quality marketing assets independently.

• Strong understanding of product positioning, audience segmentation, and go‑to‑market strategy.

• The ability to work effectively across Marketing, Sales, Product, and Developer Experience teams.

• A hands‑on approach to product marketing, with ownership extending from strategy through execution and measurement.

Position Details

• Role: Senior Product Marketing Manager

• Location: Remote

• Regional Eligibility: North America / Western Europe

• Compensation: $122,000 – $165,000 + Equity

• Level: Senior

• Function: Product Marketing / Developer Marketing