Senior CRM Monetization Lead

Jobgether; Lavamünd; Hybrid; EUR 128.000 - 170.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Competitive salary package

21 days annual leave

Equipment provided

Premium product access

Cross-functional collaboration

Impact at scale

International & distributed team

Zusammenfassung

The partner company in Switzerland is seeking a Senior CRM Manager (Monetisation) to own CRM-driven monetization initiatives and lifecycle campaigns across acquisition, conversion, engagement, retention, and win-back. You will lead hands-on campaigns, build sophisticated audience segmentation, and establish an A/B testing framework to continuously improve performance.

You will collaborate with Growth, Analytics, Design, Product, and Engineering to align CRM strategy with broader business goals,

Qualifikationen

• 5+ years of professional CRM experience with hands-on campaigns.
• Monetization-focused with measurable revenue impact.
• Experience delivering revenue growth via lifecycle strategies.
• Technical CRM setup: automations, workflows, integrations.
• Strong analytical skills using data to evaluate campaigns.
• Experience with Braze; knowledge of Customer.io a plus.
• Ability to configure campaigns and maintain deliverability.
• Excellent stakeholder management and cross-functional collaboration.
• Highly organized, capable of handling multiple campaigns.

Aufgaben

• Lead and execute CRM monetization initiatives to generate revenue growth.
• Design and manage customer lifecycle journeys across stages.
• Hands-on CRM operations handling high volumes of campaigns.
• Develop audience segmentation and testing strategies.
• Establish an A/B testing framework to evaluate hypotheses.
• Monitor metrics and translate results into actionable insights.
• Manage CRM setup including automation, workflows, and integrations.
• Collaborate with Growth, Analytics, Design, Product, and Engineering.
• Identify opportunities to improve user journeys and monetization.
• Balance strategic planning with hands-on execution.

Kenntnisse

CRM experience

Monetization mindset

Lifecycle marketing

Braze

Customer.io

Campaign automation

Data analysis

Stakeholder management

Cross-functional collaboration

Independent work

Tools

Braze

Customer.io

Jobbeschreibung

The partner company in Switzerland is seeking a Senior CRM Manager (Monetisation) to own CRM-driven monetization initiatives and lifecycle campaigns across acquisition, conversion, engagement, retention, and win-back. You will lead hands-on campaigns, build sophisticated audience segmentation, and establish an A/B testing framework to continuously improve performance.

You will collaborate with Growth, Analytics, Design, Product, and Engineering to align CRM strategy with broader business goals,