Marketing Expert Austria

BYD Europe; Wien; Hybrid; EUR 50.000 - 80.000; Vollzeit

Benefits dieser Stelle

Competitive remuneration

Team building events

Sustainability impact initiatives

Zusammenfassung

BYD Automotive Austria GmbH is seeking a Marketing Expert Austria to strengthen the Marketing & PR team in Vienna. You will drive local media planning, PR activities and performance marketing to build brand presence for premium DENZA and BYD, while coordinating CRM efforts and dealer-led campaigns.

Collaborate with Head of Marketing & PR Austria, European teams and external agencies to deliver integrated campaigns, events and local content.

Qualifikationen

• At least 3 years of relevant marketing experience with media planning and performance marketing.
• Experience planning, managing and optimizing paid search and paid social campaigns.
• Proven ability to manage campaigns, agencies and projects independently from briefing through reporting.
• Good understanding of the Austrian media landscape; PR/press communications is an advantage.
• Excellent German writing and communication skills; fluent in English.
• Familiarity with CRM, email marketing and customer journeys.
• Strong organizational and interpersonal skills; hands-on with attention to brand quality.

Aufgaben

• Plan and coordinate online and offline media in line with the Head of Marketing & PR within budget.
• Coordinate media bookings, partnerships and campaign delivery with agencies and partners.
• Lead press communications: drafts, materials and events; monitor media coverage and reports.
• Plan, implement and optimize paid search/social campaigns; coordinate with agencies and teams.
• Support CRM activities, lead nurturing and events, and assist dealers with local campaigns.

Kenntnisse

Media planning

PR & press communications

Performance marketing

CRM & lead management

Event coordination

German writing

English fluency

Jobbeschreibung

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 900,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Automotive Austria GmbH is the local business entity for the Austrian Market, responsible for the BYD business with our Dealer+ Partner, the DENZA and Flash Charge Business units. With a great team behind and office in the inner city, we search now for a new team member in Marketing/PR.

Job Title: Marketing Expert Austria

Location: Austria, Vienna

Department: Marketing & PR

Reports to: Head of Marketing & PR Austria

Role Summary

The Marketing Expert Media, PR & Digital supports the development of BYD Group's brand presence in Austria, with a focus on media planning, PR and performance marketing (focus on premium brand DENZA). The role combines strong communication and project management skills with practical campaign expertise to build brand awareness, generate qualified leads and support customer engagement.

Working closely with the Head of Marketing & PR DENZA, European teams and external agencies, the role takes ownership of local media and campaign coordination, manages performance marketing activities with agency support and contributes to press communications. It also supports CRM activities, dealer marketing and local events.

Key Responsibilities

1. Media Planning & Campaign Coordination

• Develop and coordinate online and offline media plans in alignment with the Head of Marketing & PR and within agreed budgets.
• Coordinate media bookings, advertising partnerships and campaign delivery with media partners and agencies.
• Manage campaign briefings, asset localisation, approvals and deadlines, ensuring brand consistency and timely delivery.
• Track media budgets and campaign results, prepare reports and recommend improvements.

2. PR & Press Communications

• Support the Head of Marketing & PR in implementing local PR activities and maintaining relationships with journalists and media contacts.
• Draft and adapt press releases, media materials and presentations for the Austrian market.
• Coordinate press distribution, routine media enquiries and follow-ups in alignment with the Head of Marketing & PR.
• Support press events, media test drives and press trips, including invitations, guest communications and logistics.
• Monitor media coverage and prepare PR reports.

3. Performance Marketing & Digital

• Plan, implement and optimise paid search, paid social and display campaigns in collaboration with agencies and European teams.
• Brief and coordinate performance marketing agencies, ensuring campaigns meet agreed objectives, budgets and timelines.
• Analyse targeting, creative performance, cost per lead and conversion results, and drive improvements with the relevant partners.
• Coordinate campaign tracking and reporting with technical teams and agencies.
• Coordinate website and landing page updates, including local content and campaign requirements.

4. CRM & Lead Management

• Coordinate newsletters, invitations and customer communications, including activities for the DENZA Club of First.
• Support audience segmentation, lead nurturing and follow-up activities in collaboration with CRM teams and dealer partners.
• Monitor lead journeys and data quality, raising issues and coordinating improvements with the responsible teams.

5. Dealer Marketing & Event Support

• Support dealers with campaign assets, marketing guidance and coordination of local activities.
• Assist with the delivery of brand events, test-drive activities and community experiences.
• Coordinate registrations, guest communications and supplier arrangements.
• Maintain project timelines and follow up on outstanding actions across agencies, suppliers and internal teams.

Requirements

• At least 3 years of relevant marketing experience, with a focus on media planning and performance marketing.
• Practical experience in planning, managing and optimizing paid search and paid social campaigns, including targeting, budgets and performance analysis.
• Proven ability to manage campaigns, agencies and projects independently, from briefing through implementation and reporting.
• A good understanding of the Austrian media landscape; experience in PR and press communications is an advantage.
• Excellent German writing and communication skills, with the ability to adapt content for different audiences.
• Professional fluency in English and confidence working with international teams.
• Familiarity with CRM, email marketing and customer journeys.
• Strong organisational and interpersonal skills, with the ability to manage multiple priorities and stakeholders.
• A hands‑on approach, attention to detail and a strong sense of brand quality.
• Experience in automotive, premium or lifestyle brands is an advantage.
• Willingness to travel occasionally and support events on site.

We Offer:

• Competitive remuneration based on performance and experience.
• Opportunities for department and company-wide team building events.
• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.