Brand & Performance Marketing Lead – Austria

BYD Europe; Wien; Hybrid; EUR 50.000 - 80.000; Vollzeit

Benefits dieser Stelle

Competitive remuneration

Team building events

Sustainability impact initiatives

Zusammenfassung

BYD Automotive Austria GmbH is seeking a Marketing Expert Austria to strengthen the Marketing & PR team in Vienna. You will drive local media planning, PR activities and performance marketing to build brand presence for premium DENZA and BYD, while coordinating CRM efforts and dealer-led campaigns.

Collaborate with Head of Marketing & PR Austria, European teams and external agencies to deliver integrated campaigns, events and local content.

Qualifikationen

• At least 3 years of relevant marketing experience with media planning and performance marketing.
• Experience planning, managing and optimizing paid search and paid social campaigns.
• Proven ability to manage campaigns, agencies and projects independently from briefing through reporting.
• Good understanding of the Austrian media landscape; PR/press communications is an advantage.
• Excellent German writing and communication skills; fluent in English.
• Familiarity with CRM, email marketing and customer journeys.
• Strong organizational and interpersonal skills; hands-on with attention to brand quality.

Aufgaben

• Plan and coordinate online and offline media in line with the Head of Marketing & PR within budget.
• Coordinate media bookings, partnerships and campaign delivery with agencies and partners.
• Lead press communications: drafts, materials and events; monitor media coverage and reports.
• Plan, implement and optimize paid search/social campaigns; coordinate with agencies and teams.
• Support CRM activities, lead nurturing and events, and assist dealers with local campaigns.

Kenntnisse

Media planning

PR & press communications

Performance marketing

CRM & lead management

Event coordination

German writing

English fluency

Jobbeschreibung

BYD Automotive Austria GmbH is seeking a Marketing Expert Austria to strengthen the Marketing & PR team in Vienna. You will drive local media planning, PR activities and performance marketing to build brand presence for premium DENZA and BYD, while coordinating CRM efforts and dealer-led campaigns.

Collaborate with Head of Marketing & PR Austria, European teams and external agencies to deliver integrated campaigns, events and local content.