Manager E-Commerce Content

Vans; Lavamünd; Hybrid; EUR 127.000 - 159.000; Vollzeit

Benefits dieser Stelle

On-site gym

Brand discounts 50%

Canteen subsidies

Diversity & inclusion

Zusammenfassung

The North Face EMEA is seeking a Manager E-Commerce Content to lead the content strategy for our digital marketplace. You will drive end-to-end planning, briefing and publication across Homepage, PLPs, PDPs and Editorial hubs, collaborating with Marketing, Creative, CRM and external agencies to deliver compelling, on-brand experiences.

In this role you will leverage analytics and SEO best practices to optimize engagement and conversion across multiple markets, while developing a high-performing

Qualifikationen

• 5+ years of experience in eCommerce Content, Digital Merchandising, Digital Marketing or related disciplines.
• Experience working within a global or multi-market eCommerce environment.
• Strong understanding of content strategy, digital merchandising, customer journeys and eCommerce best practices.
• Experience with CMS platforms, content governance and digital content production workflows.
• Knowledge of SEO principles and content performance optimization.
• Strong commercial mindset with the ability to balance brand, consumer and business objectives.
• Experience leveraging analytics and consumer insights to inform content decisions and measure impact.
• Proven ability to influence and collaborate across Merchandising, Marketing, Creative, CRM, Product, UX and external agency partners.
• Excellent communication, organization and project management skills.
• Experience managing and developing teams.
• Ability to operate effectively in a fast-paced, matrixed international organization.
• Fluent English, written and spoken.

Aufgaben

• Own the EMEA eCommerce Content Strategy and Roadmap.
• Develop and execute the eCommerce content strategy across EMEA digital channels, ensuring a consistent, engaging and consumer-centric brand experience.
• Define seasonal content priorities, storytelling frameworks and content requirements aligned with commercial, merchandising and brand objectives.
• Lead End-to-End Content Planning & Execution across Homepage, PLPs, PDPs, Editorial Hubs and Landing Pages.
• Translate commercial, merchandising and marketing priorities into actionable content plans that support demand generation and conversion.
• Drive Cross-Functional Content Governance across calendars, workflows, production schedules and governance processes.
• Ensure all content is delivered on time, on brand and aligned with business priorities.
• Optimize Content Performance using insights, SEO, site performance data and merchandising principles.
• Monitor KPIs and identify opportunities to improve engagement and revenue contribution.
• Manage Content Production & Creative Operations with agencies and internal teams.
• Oversee briefing, asset creation, localization and publication processes.
• Lead and develop the team, coaching and workload management.
• Support Innovation & Digital Experience Enhancements through testing and optimization.

Kenntnisse

eCommerce Content

Digital Merchandising

Digital Marketing

CMS platforms

SEO principles

Commercial mindset

Analytics & insights

Cross-functional collaboration

Team leadership

Communication & PM skills

Tools

CMS platforms

Jobbeschreibung

The North Face EMEA is looking for an exceptional Manager E-Commerce Content to join our Digital Marketplace team in Stabio, Switzerland. Live the Brand The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with. Let’s talk about the role! We’re looking for a strategic and consumer-focused leader to elevate our eCommerce content experience across EMEA. In this role, you will bring together creativity, data and commercial thinking to deliver compelling digital experiences that inspire consumers and support business growth. You’ll lead a talented team while partnering with key stakeholders across the organization to shape the future of our digital content ecosystem.

How you’ll make a difference Own the EMEA eCommerce Content Strategy and Roadmap Develop and execute the eCommerce content strategy across EMEA digital channels, ensuring a consistent, engaging and consumer-centric brand experience. Define seasonal content priorities, storytelling frameworks and content requirements aligned with commercial, merchandising and brand objectives.

Lead End-to-End Content Planning & Execution Lead the planning, creation and publication of product, campaign and editorial content across all eCommerce touchpoints, including Homepage, PLPs, PDPs, Editorial Hubs and Landing Pages. Translate commercial, merchandising and marketing priorities into actionable content plans that support demand generation and conversion.

Drive Cross-Functional Content Governance Manage content calendars, workflows, production schedules and governance processes across multiple stakeholders, agencies and markets. Ensure all content is delivered on time, on brand and aligned with business priorities.

Optimize Content Performance Leverage consumer insights, SEO best practices, site performance data and digital merchandising principles to continuously improve content effectiveness. Monitor key KPIs and identify opportunities to improve engagement, conversion and revenue contribution.

Manage Content Production & Creative Operations Oversee content briefing, asset creation, localization and publication processes. Partner with Creative, Brand, CRM, Paid Media and external agencies to ensure efficient delivery of high-quality content assets.

Lead and Develop the Team Lead and develop a team of content professionals, fostering a culture of collaboration, accountability and continuous improvement. Provide coaching, prioritization and workload management to ensure successful execution.

Support Innovation & Digital Experience Enhancements Identify opportunities to improve the online consumer experience through new content capabilities, storytelling approaches and platform enhancements. Champion testing, experimentation and process optimization across the content ecosystem.

Skills for Success

• 5+ years of experience in eCommerce Content, Digital Merchandising, Digital Marketing or related disciplines.
• Experience working within a global or multi-market eCommerce environment.
• Strong understanding of content strategy, digital merchandising, customer journeys and eCommerce best practices.
• Experience with CMS platforms, content governance and digital content production workflows.
• Knowledge of SEO principles and content performance optimization.
• Strong commercial mindset with the ability to balance brand, consumer and business objectives.
• Experience leveraging analytics and consumer insights to inform content decisions and measure impact.
• Proven ability to influence and collaborate across Merchandising, Marketing, Creative, CRM, Product, UX and external agency partners.
• Excellent communication, organization and project management skills.
• Experience managing and developing teams.
• Ability to operate effectively in a fast-paced, matrixed international organization.
• Fluent English, written and spoken.

What’s in it for you?

• Be part of iconic lifestyle brands
• Join a multi brand and multi countries organization to drive you career forward
• International and challenging working culture
• On site gym offering health and well-being initiatives
• Discount 50% on all VF brands
• Subsidized canteen as well as break out areas offering complimentary hot drinks
• Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans, The North Face et Timberland. Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution. VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, and Timberland. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. Énoncé de vision de VF en matière de diversité VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités. Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale. VF s’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, un handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi. VF s’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d'égalité des chances. Pour ce faire, VF s’efforcera de cerner, de prévenir et d'éliminer les obstacles à l'accessibilité partout où cela est possible, tout en respectant les exigences en matière d'accessibilité prévues par l'ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable. VF s’engage à assurer l'accessibilité numérique, à se conformer aux Règles pour l'accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu'aux normes de conception accessible de l'ADA et de la LAPHO (AODA), et à toute autre réglementation applicable. Si vous avez besoin d'une mesure d'adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à [e-mail] VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].