Loyalty Programs Lead – Multi-Category & CRM

Philip Morris Austria; Wien; Hybrid; EUR 62,000 - 76,000; Full time

Benefits offered by this job

Flexible hours

Remote work

Meal vouchers

Transit ticket

Pension plan

Insurance

Health care

Job summary

Philip Morris Austria in Vienna is seeking a Loyalty Manager to shape and execute our local loyalty strategy, collaborating with the Marketing & Digital teams to strengthen customer engagement and long-term growth across our portfolio.

You will lead loyalty initiatives, campaigns and CRM activities along the customer lifecycle, create compelling offers and experiences, monitor performance, manage budgets and ROI, and report insights to senior management and stakeholders.

Qualifications

• 3+ years of experience in Loyalty, CRM, Customer Engagement, or a related field.
• Degree in Business, Marketing, Product Development, UX or similar.
• Strong understanding of loyalty programs, CRM strategies, and campaign performance management.
• Experience managing multiple stakeholders, agencies, or external partners.
• Collaborative and proactive mindset with strong communication skills.
• Passion for consumer-centricity and data-driven decision making.
• Fluent in English; German is a strong advantage.

Responsibilities

• Shape and drive our local loyalty strategy to strengthen customer engagement, retention, and long-term business growth
• Create meaningful customer experiences and compelling loyalty propositions across our multi-category portfolio
• Leverage data-driven insights to continuously improve customer value, acquisition, and loyalty performance
• Develop and execute the local loyalty strategy in collaboration with the Marketing & Digital team
• Lead loyalty initiatives, campaigns, and CRM activities across the customer lifecycle
• Create and optimize offers, rewards, and experiences to enhance customer engagement and retention
• Monitor campaign and program performance, identifying opportunities for continuous improvement
• Manage loyalty budgets, forecasting, reporting, and ROI tracking
• Collaborate closely with Marketing, CRM, Sales, Operations, Digital, Finance, and external partners
• Prepare analyses, reports, and recommendations for senior management and key stakeholders

Skills

Loyalty CRM

Stakeholder mgmt

Campaign performance

Data-driven

English fluency

Education

Bachelor's degree in Business/Marketing

UX/Product development degree

Job description

Philip Morris Austria in Vienna is seeking a Loyalty Manager to shape and execute our local loyalty strategy, collaborating with the Marketing & Digital teams to strengthen customer engagement and long-term growth across our portfolio.

You will lead loyalty initiatives, campaigns and CRM activities along the customer lifecycle, create compelling offers and experiences, monitor performance, manage budgets and ROI, and report insights to senior management and stakeholders.