Head of Shop Management & Data & Analytics (f/m/x)

woom GmbH; Wien; On-site; EUR 61,000 - 73,000; Full time

Job summary

woom GmbH seeks an experienced digital leader to run Virtual Store Management and Regional Hub duties while advising on Strategic Data. You will direct regional e-commerce teams, shape cross-market campaigns, and align marketing with product, analytics, and sales across DACH, OME and US markets.

The role emphasizes data governance, measurement, UX standards, and a scalable data architecture while mentoring teams and elevating data maturity across the organization.

Qualifications

• 8+ years leading international D2C ecommerce and GTM rollouts.
• Experience mentoring e-commerce managers, content and promotion specialists.
• Strong data strategy, architecture, governance and analytics experience.

Responsibilities

• Lead international storefront operations and cross-market campaigns.
• Coordinate cross-journey campaigns from ad click to checkout across markets.
• Bridge Global Marketing, Regional Sales and Shop teams into a unified roadmap.
• Oversee catalog operations, homepage curation and 100% catalog integrity.
• Translate ideas into on-site campaigns and digital launch rollouts.
• Partner with Product Experience to feed insights into the backlog.

Skills

E-commerce leadership

Multi-market GTM

Data architecture

Coaching & advisory

Web analytics

English fluency

Job description

At woom, we create magical cycling moments for kids and families worldwide. We are looking for an experienced digital leader to act as our Virtual Store Manager & Regional Hub Lead while serving as our Strategic Data Advisor & Coach. In this role, you will lead international storefront operations and strategically elevate our enterprise data maturity.

Your Mission:

• Empower & lead teams: Direct line manage Regional E-Commerce Managers (DACH, OME and US), Content Specialists, and Promotion Specialists, balancing priorities and establishing high execution standards across all markets.
• Orchestrate cross-journey campaigns: Bridge Growth, Product, Analytics, and Regional Sales to ensure an effortless, inspiring user experience from initial ad click to final checkout.
• Act as the central marketing bridge: Streamline and coordinate briefings between Global Marketing, Regional Sales, and Shop teams into one unified digital roadmap.
• Master visual merchandising & catalog operations: Steer product sorting, homepage curation and category performance daily, maintaining 100% catalog integrity across all digital storefronts.
• GTM & promotion execution: Translate commercial ideas into high-converting on-site campaigns (banners, landing pages, bundles) and orchestrate digital launch rollouts.
• Drive UX excellence: Partner with the Product Experience team to feed customer insights into the backlog and ensure global design standards and best-practice UX are localized without friction.

Steer Strategic Data Architecture & Organizational Maturity

• Advise & elevate IT and Product leadership: Act as a strategic advisor to internal IT, PO Data, and the Senior Manager of Data & Analytics—providing high-level steering and modern data stack guidance without getting bogged down in day-to-day coding.
• Design enterprise data blueprints: Shape scalable, un-siloed architecture standards across our core ecosystem
• Champion data governance & privacy: Establish scalable data governance, data quality standards, and privacy-by-design frameworks (GDPR) across the organization.
• Drive measurement & attribution: Guide server-to-server tracking architectures, conversion API setups, and multi-touch attribution models to safeguard clean measurement integrity.
• Transfer knowledge & mentor: Upskill internal teams, foster cross-functional data literacy, and establish a clear capability roadmap aligning technical infrastructure with executive steering goals.

Your skills:

• Extensive shop trading background: 8+ years of proven experience in international D2C e-commerce operations, online visual merchandising, and multi-market GTM rollouts.
• Proven people leadership: Track record of mentoring and leading e-commerce managers, content creators, and promotion specialists across distributed regions.
• Deep data strategy expertise: 8+ years of high-level experience in enterprise data architecture, governance, and digital transformation strategy (ideally bridging Shopify, modern headless CMS, ERPs, and cloud data warehouses like BigQuery).
• Advisory & enablement mindset: Demonstrated success advising engineering teams, product owners, and C-level stakeholders, acting as a coach rather than an individual contributor coder.
• Analytical & commercial balance: Deep familiarity with web analytics, user behavior analysis (heatmaps, funnel drop-offs), and data-backed UX optimization.
• Communication skills: Fluency in English (company working language); German is a strong advantage.

Who we are

Our sustainable and lightweight bikes have won awards and created a loyal customer base all over the world! We are an international, multicultural team with more than 15 nationalities. With over 170 employees it can be difficult to maintain the startup atmosphere, so we place a lot of emphasis on a friendly working atmosphere and extensive onboarding.

For this position, we offer you a gross monthly salary starting at EUR 6000 on a full-time basis. Of course, we take into account your individual qualifications and experience and are willing to pay an appropriate overpayment. We will be happy to discuss details in person.

We focus on diversity and celebrate it. Equal opportunities for everyone and an anti-discriminatory personnel policy are particularly important to us.