Growth Product Manager, Crypto & Fintech

Kraken; Lavamünd; On-site; EUR 70,000 - 110,000; Full time

Job summary

Kraken is seeking a Marketing Product Manager to bridge the gap between marketing and product for our consumer experience. You will own the roadmap, design in-app and web journeys, and drive campaigns that convert users across paid and organic channels.

Join a fast-growing fintech team focused on acquisition, retention and measurable growth, collaborating with design, engineering and data teams.

Responsibilities

• Own the marketing product roadmap end to end and turn campaign ideas into shipped work.
• Design and launch tailored campaign experiences across in-app and web journeys from push, email, social and paid.
• Raise the bar on lifecycle messaging so communications feel useful and drive conversions.
• Own the incentives layer for new and returning users: offers, referrals and recurring deposits.
• Apply psychology and sharp UX thinking to locate funnel leaks and run experiments to close gaps.
• Improve landing page and search performance; build product foundations for measurable paid/offline channels.
• Partner with marketing, design, engineering and data as the single owner for growth enablement.
• Define acquisition and reactivation metrics and report honestly, including when experiments don’t land.

Job description

Kraken is seeking a Marketing Product Manager to bridge the gap between marketing and product for our consumer experience. You will own the roadmap, design in-app and web journeys, and drive campaigns that convert users across paid and organic channels.

Join a fast-growing fintech team focused on acquisition, retention and measurable growth, collaborating with design, engineering and data teams.