Global Student Recruitment and Analytics Lead

Uniglobalcareers; St. Pölten; Hybrid; EUR 40,000 - 49,000; Full time

Benefits offered by this job

Flexible working options

Campus development opportunities

Job summary

USTP – University of Applied Sciences St. Pölten is seeking a qualified professional to drive international student recruitment and university marketing strategies.

You will optimize the candidate journey, analyze metrics, and collaborate with diverse departments and partners to boost reach and enrollments. Ideal candidates bring experience in CRM, analytics tools, and AI-assisted marketing, with excellent English and intercultural skills, plus a proactive, collaborative mindset.

Qualifications

• Professional experience in international student recruitment, university marketing, CRM, campaign management, performance marketing or data analytics
• Strong analytical skills and a passion for working with data and key performance indicators
• Experience with CRM systems, reporting and analysis tools (e.g., Google Analytics, Looker Studio or Power BI)
• Confident handling of AI-supported marketing, analytics and automation tools
• Excellent written and spoken English skills as well as intercultural competence
• Independent, structured work style as well as strong communication and teamwork skills
• Gender and diversity competence, an inclusive and anti-discriminatory attitude, and a willingness to pursue further training in these areas

Responsibilities

• They develop and optimize international student recruitment along the entire customer journey
• They analyze recruiting metrics and derive data-driven measures to increase reach, leads, and enrollments
• They plan, manage, and evaluate international marketing and recruiting campaigns
• They further develop CRM, reporting and marketing automation processes, utilizing modern AI-supported tools
• They create dashboards, reports, and market and potential analyses for international target markets
• They work closely with marketing, admissions, program directors and international partner institutions
• They provide support at international trade fairs, online events and recruiting activities

Job description

USTP – University of Applied Sciences St. Pölten is seeking a qualified professional to drive international student recruitment and university marketing strategies.

You will optimize the candidate journey, analyze metrics, and collaborate with diverse departments and partners to boost reach and enrollments. Ideal candidates bring experience in CRM, analytics tools, and AI-assisted marketing, with excellent English and intercultural skills, plus a proactive, collaborative mindset.