Global PR & Communications Lead: Strategy & Storytelling

Waterdrop; Wien; Hybrid; EUR 80.000 - 100.000; Vollzeit

Benefits dieser Stelle

HQ in Vienna, Austria

MyClubs sports vouchers

In-house fitness centre

Company doctor & Instahelp vouchers

Subsidized healthy meals

Discount on waterdrop purchases

Transportation card coverage

Summer & Christmas parties

Zusammenfassung

Waterdrop in Vienna, Austria is seeking a Senior PR & Communications Manager to own global PR strategy and be the connective layer between HQ and local markets, shaping sharp, consistent coverage everywhere waterdrop® appears.

You will lead PR strategy, corporate communications, and reputation, while managing agency partners and enabling local markets with clear playbooks and guidelines. Fluency in English is essential; multiple languages are a plus.

Qualifikationen

• Proven experience in PR, corporate communications, or a comparable role, ideally with international/multi-market exposure.
• Strong strategic and narrative skills – able to turn a brand story into consistent messaging across channels and markets.
• Experience managing or steering PR agencies, with a sharp eye for quality and relevance of coverage.
• Confident working directly with leadership on thought leadership, media training, and executive visibility.

Aufgaben

• Shape and maintain waterdrop®'s global PR strategy and content calendar together with leadership and marketing.
• Translate the brand narrative into consistent messaging, story angles, and assets for global and local use.
• Own waterdrop®'s LinkedIn strategy and content – our primary channel for corporate storytelling and thought leadership.
• Identify and drive thought-leadership opportunities for waterdrop®'s leadership team.
• Set up and maintain a media monitoring process to track coverage and sentiment across markets, and use those insights to refine strategy.
• Maintain a small set of direct relationships with top-tier and global media outlets for corporate-level announcements.
• Act as the main point of contact for local marketing teams on their PR agency work, setting direction and reviewing output.
• Push local teams and their agencies toward sharper, more relevant coverage.
• Validate PR agency output against quality and relevance standards, and support markets in sourcing new agencies when needed.
• Work directly with PR agencies in markets without a local marketing manager to own this.
• Create and maintain a PR playbook for local teams and agencies – messaging guidelines, do's and don'ts, and escalation paths.
• Represent PR in cross-functional and leadership discussions.
• Partner with Brand Strategy, Marketing, Legal, People/HR, and local marketing teams on sensitive or reputation-relevant matters.
• Support leadership visibility: prepare leaders for interviews, public appearances, and press moments.
• Maintain a lightweight crisis-response framework that markets can lean on if needed.
• Step in to keep messaging consistent if an issue crosses multiple markets.

Kenntnisse

PR experience

Corporate communications

International exposure

Strategic storytelling

Media relations

Leadership with executives

Stakeholder management

English fluency

Jobbeschreibung

Waterdrop in Vienna, Austria is seeking a Senior PR & Communications Manager to own global PR strategy and be the connective layer between HQ and local markets, shaping sharp, consistent coverage everywhere waterdrop® appears.

You will lead PR strategy, corporate communications, and reputation, while managing agency partners and enabling local markets with clear playbooks and guidelines. Fluency in English is essential; multiple languages are a plus.