German Content Marketing Lead – SaaS (Vienna)

Wwshemi; Wien; Hybrid; EUR 65,000 - 85,000; Full time

Job summary

Wwshemi in Vienna, Austria, is seeking a content marketing leader to own the German-speaking market. You will shape the brand voice across the customer journey and craft copy that explains and builds trust in AI-powered phone solutions.

You'll define strategy, manage website and landing pages, and create conversion-focused copy for paid channels while scripting ads for YouTube and social media. A candidate with 4+ years in B2B SaaS and strong German writing is ideal.

Qualifications

• At least 4 years in content marketing, copywriting, or growth marketing.
• Experience in B2B SaaS or fast-growing software environment.
• Native-level German proficiency with strong marketing writing; fluent English.
• Experience with performance marketing, conversion-focused copy, and experimentation.
• Experience creating social content strategies and scripting ads for YouTube and paid social.
• Experience collaborating with creators, customers, or influencers, contributing to product positioning and go-to-market messaging.

Responsibilities

• Own content marketing strategy and execution for the German-speaking market.
• Define brand voice and manage website and landing page copy.
• Write conversion-focused copy for paid marketing channels and script YouTube and paid social ads.
• Develop organic content strategies across social platforms.
• Collaborate with creators, customers, and influencers to produce authentic content.
• Use user research, A/B testing, and performance insights to improve messaging.
• Help shape product positioning and go-to-market messaging.

Skills

Content marketing

Copywriting

Growth marketing

B2B SaaS

German writing

A/B testing

Performance marketing

Tools

SEO

YouTube ads

Paid social

Job description

Wwshemi in Vienna, Austria, is seeking a content marketing leader to own the German-speaking market. You will shape the brand voice across the customer journey and craft copy that explains and builds trust in AI-powered phone solutions.

You'll define strategy, manage website and landing pages, and create conversion-focused copy for paid channels while scripting ads for YouTube and social media. A candidate with 4+ years in B2B SaaS and strong German writing is ideal.