German Content Marketing Lead, B2B SaaS

Wwshemi; Wien; Hybrid; EUR 65,000 - 85,000; Full time

Job summary

Wwshemi in Vienna, Austria, seeks a seasoned content marketer to lead German-language content across the customer journey. You will shape the brand voice, manage website copy, and craft conversion-focused messaging for paid and organic channels.

Ideal candidates have 4+ years in content marketing or growth roles within B2B SaaS, native German writing skills, and fluent English. Collaboration with creators and researchers will be key to success in this on-site role.

Qualifications

• 4+ years in content marketing, copywriting, or growth marketing.
• Experience in B2B SaaS or fast-growing software.
• Native-level German writing with strong marketing tone; fluent English.

Responsibilities

• Own content marketing strategy and execution for the German-speaking market.
• Define brand voice across the customer journey and manage website and landing page copy.
• Write conversion-focused copy for paid marketing channels.
• Script ad creatives for YouTube and paid social platforms.
• Develop and execute organic content strategies across social platforms.
• Collaborate with creators, customers, and influencers to produce authentic content.
• Use user research, A/B testing, and performance insights to improve messaging.
• Contribute to product positioning and go-to-market messaging.

Skills

Content marketing

Copywriting

Growth marketing

B2B SaaS

German (native)

English (fluent)

A/B testing

Tools

SEO

Job description

Wwshemi in Vienna, Austria, seeks a seasoned content marketer to lead German-language content across the customer journey. You will shape the brand voice, manage website copy, and craft conversion-focused messaging for paid and organic channels.

Ideal candidates have 4+ years in content marketing or growth roles within B2B SaaS, native German writing skills, and fluent English. Collaboration with creators and researchers will be key to success in this on-site role.