Digital Performance & Growth Manager

Petar Petrov GmbH; Wien; Hybrid; EUR 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Zusammenfassung

PETAR PETROV in Vienna seeks a highly analytical Digital Performance & Growth Manager to own our digital acquisition across Meta and Google. You will work with ecommerce and creative teams at the intersection of performance, product, creative and customer behaviour.

The role requires hands-on experience with Meta Ads and Google Ads, ideally both, in fashion or premium e-commerce, and a knack for optimizing for high AOV and international customers.

Qualifikationen

• Hands-on experience with Meta Ads and/or Google Ads (ideally both) in fashion, luxury, premium e‑commerce or high-consideration categories.
• Experience with international customers and high AOV segments.
• Ability to differentiate between existing demand and incremental new business.

Aufgaben

• Own digital acquisition across Meta and Google, collaborating with e-commerce and creative teams.
• Manage performance marketing with a focus on profitable, scalable acquisition.
• Analyze CAC, contribution margin, MER and ROAS to inform budget decisions.
• Optimize product feeds and segmentation; run creative testing and performance analysis.
• Scale budgets based on economics rather than platform recommendations; understand international markets.

Kenntnisse

Meta Ads

Google Ads

GA4

Attribution

Tracking

CAC

MER

ROAS

Product-feed optimization

Segmentation

Creative testing

Performance analysis

International markets

Budget scaling

Visual understanding

Analytical thinking

Curiosity

Commercial intelligence

Tools

GA4

Merchant Center

Analytics dashboards

Jobbeschreibung

PETAR PETROV is looking for a highly analytical and hands-on Digital Performance & Growth Manager to join our team in Vienna.

We are looking for someone who doesn’t simply manage campaigns, but understands why a customer buys.

You will take ownership of our digital acquisition across Meta and Google, working directly with our e-commerce and creative teams. The role sits at the intersection of performance, product, creative and customer behaviour.

For us, performance marketing is about identifying and acquiring the right customer, understanding what drives her decision, and building a profitable and scalable acquisition system without compromising how the brand is represented.

You should have strong hands-on experience with Meta Ads and/or Google Ads — ideally both — within fashion, luxury, premium e-commerce or another high-consideration category.

We are particularly interested in people who have worked with high AOV, relatively low purchase frequency and international customers, and who understand the difference between capturing existing demand and generating genuinely incremental new business.

You should be comfortable working with:

• Meta Ads, Google Shopping/Search and Merchant Center
• Attribution, GA4 and tracking
• CAC, contribution margin, MER and new-customer ROAS
• Product-feed optimisation and segmentation
• Creative testing and performance analysis
• International market and customer segmentation
• Scaling budgets based on economics rather than platform recommendations

Just as importantly, you need a strong visual understanding. You will be working with a fashion brand where what we show is as important as where we show it.

We don’t expect you to have every answer from day one. We do expect curiosity, commercial intelligence, strong analytical thinking and the confidence to challenge assumptions — including ours.

Vienna / Hybrid · Full-time