Content Marketing Manager, German-Speaking Market

Clera Labs, Inc.; Wien; On-site; EUR 65,000 - 85,000; Full time

Job summary

Clera Labs, Inc. is seeking a skilled content marketing leader to own the German-speaking market’s strategy and execution. You will shape the brand voice across the customer journey, and craft copy that informs and persuades for AI-powered phone solutions.

You will collaborate with creators, customers, and influencers, employing research and testing to refine messaging and GTM positioning. This on-site role is based in Vienna, Austria.

Qualifications

• 4+ years of content marketing, copywriting, or growth marketing.
• Experience in B2B SaaS or fast-growing software.
• Native-level German, fluent English.
• Experience with performance marketing and conversion-focused copy.
• Experience creating social content strategies and scripting ads.
• Experience with AI products, voice tech, user research, or SEO is helpful.

Responsibilities

• Own content marketing strategy and execution for the German-speaking market.
• Define brand voice and manage website and landing page copy.
• Write conversion-focused copy for paid marketing channels and script YouTube and paid social ads.
• Develop organic content strategies across social platforms.
• Collaborate with creators, customers, and influencers to produce authentic content.
• Use user research, A/B testing, and performance insights to improve messaging.
• Help shape product positioning and go-to-market messaging.

Skills

Content marketing

Copywriting

Growth marketing

German language

English language

B2B SaaS

Job description

About the Role

Own content marketing for the German-speaking market at a fast-growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered phone solutions.

What You'll Do

• Own content marketing strategy and execution for the German-speaking market.
• Define brand voice and manage website and landing page copy.
• Write conversion-focused copy for paid marketing channels and script YouTube and paid social ads.
• Develop organic content strategies across social platforms.
• Collaborate with creators, customers, and influencers to produce authentic content.
• Use user research, A/B testing, and performance insights to improve messaging.
• Help shape product positioning and go-to-market messaging.

What We're Looking For

• At least 4 years of experience in content marketing, copywriting, or growth marketing.
• Experience in B2B SaaS or a fast-growing software environment.
• Native-level German proficiency and outstanding German marketing writing skills, plus fluent English.
• Experience with performance marketing, conversion-focused copy, and experimentation.
• Experience creating social content strategies and scripting ads for YouTube and paid social.
• Experience collaborating with creators, customers, or influencers, and contributing to product positioning and go-to-market messaging.
• Experience with AI products, voice technology, user research, or SEO is helpful.

Compensation & Benefits

Annual base salary: €65,000 to €85,000. Visa sponsorship is not available.

Location

On-site in Vienna, Austria.