B2B SaaS Content Marketing Lead — SEO & Storytelling

Boarda; Österreich; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Boarda is seeking a content marketing professional to create blog posts, case studies, and campaigns that educate the market and drive inbound leads.

You will plan the content calendar across blog, social media, and email, write long-form articles and case studies, and collaborate with Product and Sales to produce customer stories and launch materials. You will optimize content for SEO and track performance with analytics tools, while managing freelance writers and designers as needed.

Qualifications

• 3+ years of content marketing experience in B2B SaaS or tech.
• Excellent writing and editing skills in English.
• Experience with SEO tools (Ahrefs, Semrush) and CMS platforms.
• Data-driven approach — capable of setting KPIs and measuring ROI.
• Ability to translate complex technical topics into clear, engaging content.
• Nice to have: German fluency for DACH-market content.

Responsibilities

• Plan and execute the content calendar across blog, social media, and email.
• Write and edit long-form articles, case studies, and whitepapers.
• Collaborate with Product and Sales to produce customer stories and launch materials.
• Optimise content for SEO and track performance with analytics tools.
• Manage relationships with freelance writers and designers as needed.

Skills

Content marketing

Writing & editing

Data-driven mindset

Translate technical topics

Cross-functional collaboration

Tools

Ahrefs

Semrush

CMS platforms

Job description

Boarda is seeking a content marketing professional to create blog posts, case studies, and campaigns that educate the market and drive inbound leads.

You will plan the content calendar across blog, social media, and email, write long-form articles and case studies, and collaborate with Product and Sales to produce customer stories and launch materials. You will optimize content for SEO and track performance with analytics tools, while managing freelance writers and designers as needed.