Tactical Marketing Coordinator

Massey Ferguson; Buenos Aires; On-site; ARS 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Medical coverage

On-site cafeteria

Snack card

Additional vacation days

Life insurance

Performance bonus

Job summary

Massey Ferguson in Argentina seeks an experienced professional to coordinate the annual tactical plan, promote the brand’s products, and lead dealer and customer demonstrations. You will train sales teams and coordinate exhibitions, while aligning with Marketing and Product Marketing to drive results.

Required are a degree in agronomy/business/marketing (MBA desirable), 4+ years in agro-industry, proficiency with Salesforce and CRM tools, and advanced English for meetings and documentation.

Qualifications

• Degree in Agronomic, Business, Marketing or related fields; MBA desirable.
• 4+ years of relevant professional experience.
• Experience in agro-industrial or agribusiness environments.
• Advanced English for reading/writing and meetings.

Responsibilities

• Coordinate the annual tactical plan to showcase the brand’s products to customers.
• Manage value-added training for the product portfolio and coordinate tactical actions, including in-field activities and dealer/customer demonstrations.
• Coordinate participation in national and regional exhibitions and liaise with Marketing Communications and Product Marketing.
• Coordinate and train the sales teams of the dealerships.
• Plan annual objectives with the commercial team and develop a tactical plan for each dealer.

Skills

Sales planning

Sales training

English proficiency

Education

Bachelor's/MBA in Agronomic Business Marketing or related

Tools

Salesforce

CRM platforms

Sales funnel tools

Job description

Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today!

Your Impact

• Coordinate the annual tactical plan to showcase the brand’s products to customers.
• Manage value‑added training for the product portfolio and coordinate all tactical actions to promote the brand and its products, including in‑field activities and demonstrations with dealers and customers.
• Coordinate participation in national and regional exhibitions and maintain smooth communication with Marketing Communications and Product Marketing to ensure results.
• Coordinate and train the sales teams of the dealerships.
• Plan annual objectives together with the commercial team and develop a tactical plan for each dealer to achieve these goals.

Your Experience And Qualifications

• Degree in Agronomic, Business, Marketing or related fields and desirable MBA;
• 4+ years of relevant professional experience
• Experience working in agro-industrial or agribusiness environments.
• Proficiency in Salesforce, CRM platforms, and sales funnel management tools, supporting long and complex capital goods sales cycles.
• Advanced English (English language is required to reading and writing with proficiency, and able to participate in meetings, understanding the main points and being able to communicate effectively)

Your Benefits

• Medical coverage for employee and family
• On-site cafeteria
• Snack card
• Additional vacation days
• Life insurance
• Performance bonus

Your Workplace

The professional will operate in Argentina and neighboring countries (travelling is required)

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures and perspectives.