Strategy & Consulting | Management Consultant – Marketing Transformation
Accenture PLC
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Benefits offered by this job
Job summary
Accenture, a leading global professional services company, seeks a Consultant in Marketing Technology to design and execute omnichannel marketing strategies and automation programs. You will collaborate with clients and internal teams to optimize campaigns, leverage platforms like Salesforce Marketing Cloud, Adobe and Microsoft tools, and translate insights into improved customer journeys.
Ideal candidates have 3+ years in marketing technology, strong English, and a track record delivering
Qualifications
- Bachelor’s degree completed/In progress.
- High proficiency in English.
- Proven working experience (3+ Years) in marketing technology and in delivering marketing solutions.
- Strong understanding of marketing technologies and how to apply them to reach customers.
Responsibilities
- Designing new campaign strategies and marketing plans across channels.
- Plan and execute large-scale marketing automation programs.
- Provide recommendations to optimize the marketing automation stack.
- Gathering business requirements and designing processes for marketing solutions.
- Derive insights for campaign attribution and optimization.
- Collaborate with client and Accenture stakeholders and assist in change management.
Skills
Education
Tools
Job description
The Song GN practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
- Designing new campaign strategies and marketing plans across all channels and devices.
- Plan, design, execute large scale marketing automation programs over channels such as email, SMS, CRM, web, SEO/SEM etc.
- Provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine.
- Gathering business requirements, designing process & solution for implementation of marketing and advertising solutions.
- Derive insights for campaign, work on Campaign attribution and strategy optimization.
- Collaborating with various client and Accenture business and technology stakeholders and assisting in change management and adoption of the new tool/process.
- Collecting and sharing best practices on solution positioning and delivery for clients.
- Collaborate with marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies (Salesforce Marketing Cloud, Microsoft, Adobe Platform).
- Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
- Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies.
- Ability to establish and build on working relationships effectively.
- Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.
- Ability to learn new and understand new tools/solutions.
- Bachelor’s degree completed/In progress.
- High proficiency in English.
- Proven working experience (3+ Years) in marketing technology and in delivering marketing solutions.
- Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers.
- Developing customer experience journey for a product, life event and defining next best action strategy.
- Designing interventions to drive customer acquisition / customer engagement.
- Functional experience in Adobe Campaign / Marketo / Salesforce Marketing Cloud /Paid Media and Ads.
- Ability to use insights for campaign and strategy optimization.
- Experience with A/B and multivariate experiments.
- Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
- Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels.
- Pedidos Ya
- Prepaga Swiss Medical
- Reintegro de Conectividad & Servicios
- Beneficios flexibles
- Gimnasio 100% Bonificado
- Accenture Days
- Vacaciones Flex
- Jornada Flex
- Certificaciones bonificadas
- Día de cumpleaños libre
- Bonos
- Licencias de Paternidad & Maternidad Extendida
- Ayuda económica de Guardería y muchos
¿Sabías que Accenture fue elegida la compañía más diversa e inclusiva del mundo? Creemos que la fuerza laboral del futuro es una fuerza igualitaria para todos. Todas las decisiones referidas al proceso de selección de empleo se tomarán sin hacer distinción, exclusión o preferencia alguna basada en motivos de raza, color, género, orientación sexual, discapacidad, edad, religión, opinión política o sindical, nacionalidad u origen socioeconómico ni ninguna otra prevista en la legislación vigente, que tengan por efecto anular o alterar la igualdad de oportunidades o de trato entre los candidatos.
Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos permite servir mejor a nuestros clientes y comunidades.
#LI-LATAM
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos permite servir mejor a nuestros clientes y comunidades.
Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive.
Explore your next step at Accenture Belong. Grow. Thrive. Join a great place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture
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