Sr. Manager Portfolio Activation

The Coca-Cola Company; Argentina; Presencial; ARS 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

A leading global beverage brand in Argentina is seeking a Brand Manager to innovate and refresh brand strategies. The ideal candidate will have over 5 years of brand management experience, strong analytical and leadership skills, and the ability to collaborate effectively across diverse teams. The role involves developing marketing plans, conducting consumer research, and driving brand growth initiatives.

Servicios

Exposure to World Class Leaders

Opportunity to work with over 200+ brands

Constant opportunities for skill development

Formación

• 5+ years of experience in brand management.
• Experience with Nielsen or IRI and other quantitative research tools.
• Ability to manage and inspire agency performance.

Responsabilidades

• Writing short and long-term business/brand plans.
• Developing marketing plans to support strategic initiatives.
• Providing ongoing business analysis to identify brand opportunities.

Conocimientos

Analytical Thinking

Brand Architecture

Brand Positioning

Channel Management

Competitive Assessments

Consumer Segmentation

Creative Process

Digital Media Strategy

Group Problem Solving

Leadership

Marketing Strategies

Media Planning

Quantitative Research

Social Media Strategies

SWOT Analysis

Educación

Bachelor’s degree in Marketing, Communications or Business

Herramientas

Nielsen

IRI

Bases

Descripción del empleo

Location(s): Argentina

City/Cities: Capital Federal

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: September 30, 2025

Shift:

Job Description Summary

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

What You\'ll Do for Us

• Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
• Developing marketing plans which support strategic initiatives to deliver annual business plan.
• Developing and communicating written briefs for use by agencies and directing their work activities.
• Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
• Assisting in developing portfolio strategies across brands/categories.
• Providing on-going business analysis to identify and prioritize brand-building opportunities.
• Developing annual brand business reviews, as well as growth platforms and brand roles.
• Recommending brand budgets and investment allocation.
• Building a clearly defined positioning for new offerings, new categories entrants/brands.
• Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
• Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
• Presentations of business results for marketing manager, regional manager and divisions.
• Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications or Business.
• 5+ years of experience in brand management.
• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
• Knowledge of procedures and media used to drive increased volume and brand equity.
• Knowledge of and ability to apply basic marketing concepts.
• Ability to manage and inspire agency performance.
• Making consumers and their needs the primary focus of the business.
• Knowledge of the creative brief development process.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

What We Can Do For You

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
• Brand Reputation: You\'ll have the opportunity to work with over 200+ brands worldwide.
• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

Join us in our journey to refresh the world and make a difference. Apply today!

Skills

• Analytical Thinking
• Brand Architecture
• Brand Positioning
• Channel Management
• Competitive Assessments
• Consumer Segmentation
• Creative Process
• Digital Media Strategy
• Group Problem Solving
• Leadership
• Marketing Strategies
• Media Planning
• Quantitative Research
• Social Media Strategies
• SWOT Analysis

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.