Social Media Lead

VML South Africa; Buenos Aires; Híbrido; USD 30.000 - 70.000; Jornada completa

Descripción de la vacante

An established industry player seeks a passionate Social Media Manager to enhance the digital presence of a leading automotive brand. In this exciting role, you'll develop and implement a comprehensive social media strategy, create engaging content, and foster community engagement. Collaborating with various teams, you'll ensure consistent messaging while analyzing performance data to optimize strategies. Join a dynamic and creative environment that values innovation and offers professional growth opportunities. If you're ready to make an impact in the automotive world, this is your chance!

Servicios

Professional development opportunities

Dynamic work environment

Leading agency experience

Creative and challenging projects

Formación

• Proven experience managing social media for brands, preferably in automotive.
• Strong analytical skills to interpret content performance data.

Responsabilidades

• Develop and execute a comprehensive social media strategy.
• Create and curate engaging content tailored to each platform.
• Monitor and analyze campaign performance using data.

Conocimientos

Social Media Management

Creativity

Analytical Skills

Content Creation

Community Engagement

Communication Skills

Herramientas

Brandwatch

Sprinklr

Facebook Ads

Instagram Ads

Descripción del empleo

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Are you a social media strategist with a passion for the automotive world? Do you thrive on creativity, data-driven insights, and building engaging online communities? VML Argentina is looking for you!

We're seeking a talented and enthusiastic Social Media Manager to lead and elevate the digital presence of a prominent automotive brand. If you're excited about crafting innovative content, fostering online engagement, and leveraging data to optimize strategies, this is your chance to make a real impact.

What You'll Do:

As Social Media Lead, you'll be responsible for defining, implementing, and managing the brand's social media strategy, ensuring a compelling and relevant digital presence.

Your Responsibilities Will Include:

1. Strategy: Develop and execute a comprehensive social media strategy aligned with the automotive brand's identity, business objectives, and target audience.
2. Content: Create and curate engaging, relevant content tailored to each platform (Facebook, Instagram, Twitter, LinkedIn, etc.), highlighting innovation, performance, and the lifestyle associated with the brand.
3. Community: Actively engage with the online community, fostering engagement, conversation, and brand loyalty.
4. Collaboration: Work closely with design, marketing, and product teams to amplify key initiatives and ensure consistent messaging.
5. Analytics: Monitor and analyze campaign and content performance across all social media channels, using data to optimize strategy and achieve established goals.
6. Trends: Stay up-to-date with the latest social media trends, algorithm updates, and best practices, adapting the strategy accordingly.

What We're Looking For:

1. Experience: Proven experience managing social media for brands, preferably in the automotive or lifestyle sectors.
2. Creativity: Ability to tell compelling stories in a creative and innovative way, generating content that resonates with the audience and drives impact.
3. Analytical Skills: Strong analytical skills to interpret content performance data and optimize strategies for improved results.
4. Tools: Familiarity with social listening and comment moderation tools (Brandwatch and Sprinklr) is highly desirable.
5. Communication: Excellent writing skills and a strong aesthetic sense for creating high-quality content.
6. Bonus: Knowledge of paid media (Facebook Ads, Instagram Ads, etc.) is a plus.

What We Offer:

1. The opportunity to work at a leading agency like VML Argentina.
2. A dynamic, creative, and challenging work environment.
3. The chance to lead the social media strategy for a renowned automotive brand.
4. Professional development and growth opportunities within the agency.

If you're passionate about social media and the automotive industry, and you believe you have the skills and experience to excel in this role, we encourage you to apply! Please submit your resume and a cover letter highlighting why you're the ideal candidate.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.