Social Media Analyst

Publicis Global Delivery (PGD); Comisión de Fomento de Perú; On-site; ARS 90,953,000 - 151,589,000; Full time

Job summary

Publicis Global Delivery (PGD) seeks a digital advertising specialist to set up and optimize paid social campaigns across Meta, TikTok, LinkedIn, Snapchat, Pinterest, and X. You will monitor performance, adjust budgets and bids, and deliver high-quality results for clients.

The role focuses on analyzing data, providing actionable recommendations, and staying ahead of platform trends to maximize ROI.

Qualifications

• Experience managing and optimizing paid social campaigns.
• Strong knowledge of major social advertising platforms, ideally Meta Ads.
• Understanding of key KPIs, optimization, and performance analysis.
• Strong analytical, communication, and attention-to-detail skills.

Responsibilities

• Set up, manage, and optimize paid social campaigns across platforms.
• Monitor campaign performance, budgets, pacing, conversions, bids, and creatives.
• Analyze results and provide actionable insights and optimization recommendations.
• Ensure accurate campaign setup and high-quality deliverables.
• Troubleshoot campaign issues and communicate updates to internal teams and clients.
• Stay updated on platform trends, best practices, and new advertising features.

Skills

Paid social campaigns

Social platform knowledge

Performance analysis

Analytical and detail-oriented

Tools

Meta Ads

Job description

• Set up, manage, and optimize paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, and X.
• Monitor campaign performance, budgets, pacing, conversions, bids, and creatives.
• Analyze results and provide actionable insights and optimization recommendations.
• Ensure accurate campaign setup and high-quality deliverables.
• Troubleshoot campaign issues and communicate updates to internal teams and clients.
• Stay updated on platform trends, best practices, and new advertising features.

Requirements

• Experience managing and optimizing paid social campaigns.
• Strong knowledge of at least one major social advertising platform, ideally Meta Ads.
• Understanding of key campaign KPIs, optimization, and performance analysis.
• Strong analytical, communication, and attention-to-detail skills.