Social & Content Specialist

Colgate-Palmolive; Buenos Aires; Presencial; ARS 1.000.000 - 1.500.000; Jornada completa

Descripción de la vacante

Colgate-Palmolive invites a Social & Content Specialist to lead local social media and digital content ecosystems in Buenos Aires. The role drives strategy, optimization, and native execution of social content—scaling influencer programs, and building brand Websites with a GEO-focused, multimodal approach.

The position collaborates with local marketing teams to vet professionals as brand ambassadors, optimize PDP content, and ensure DAM governance while tracking KPI performance and consumer

Formación

• Bachelor's degree in marketing, advertising, communications, commercialization, or related field.
• 3–5 years of experience in digital/media roles.
• Upper intermediate to advanced English proficiency.
• Proficiency with GA, Facebook Business Manager and Google Ads; strong digital KPI understanding.

Responsabilidades

• Lead social-first strategy and architecture for local marketing initiatives.
• Oversee agency and influencer ecosystem management for localized campaigns.
• Integrate social commerce touchpoints and live retail within profiles and content.
• Collaborate with local marketing teams to vet and develop healthcare professional ambassadors.
• Govern content assets and metadata, ensuring DAM compliance.
• Monitor social analytics and platform metrics to derive consumer insights.
• Audit PDP content and optimize digital catalog information for conversion.

Conocimientos

Google Analytics

Facebook Business Manager

Google Ads

KPI analysis

Analytical thinking

Problem solving

Educación

Bachelor’s degree in Marketing/Advertising/Communications/Commercialization/related field

Herramientas

Sprinklr

Talkwalker

Dash Hudson

Brandwatch

CreativeX

Bynder

Asana

Descripción del empleo

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous,we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

The Social & Content Specialist is the local market engine responsible for leading the strategic implementation, optimization, and native execution of social media and owned digital content ecosystems - including professional dentists programs. You will transform core campaign concepts into high-impact, social-first asset pipelines that accelerate consumer engagement, local reach, and digital commerce conversion across multiple product categories. This is an exciting opportunity to future-proof an iconic portfolio of brands by scaling advanced influencer frameworks, integrating modern social commerce strategies, and building cutting-edge brand Websites through GEO and intent-mapped Multimodal Content architecture.

Responsibilities

• Native Strategy & Architecture: Drive a "social-first" approach across local marketing initiatives, auditing creative briefs and indexing multimodal content sequences (text, structured FAQs, video) to capture user intent on advanced search ecosystems.
• Agency & Influencer Ecosystem Management: Lead operational workflows, contract negotiations, and localized campaign execution for external specialized creator and influencer agencies to maximize asset customization.
• Social Commerce Integration: Partner with cross-functional commercial teams to seamlessly embed frictionless conversion touchpoints, product showcase modules, and live retail integrations within brand profiles and influencer content.
• Professional Brand Ambassadorship Integration: Collaborate directly with local Professional Marketing teams to vet, select, and develop dental healthcare professionals into authentic brand ambassadors across digital channels.
• Content Tech Stack & Governance: Manage the complete asset lifecycle across the localized digital ecosystem, maintaining strict adherence to central metadata guidelines and digital asset management (DAM) compliance protocols.
• Performance Optimization: Monitors real-time social listening, platform metrics, and campaign analytics to extract actionable consumer insights.
• PDP Optimization: Audit product page content and technically structure digital catalog information to continuously improve the consumer experience, ensure the ecosystem is Agentic/AI Ready, and maximize conversion.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Commercialization, or a related field.
• 3 to 5 years of prior full-time experience in digital and/or media roles.
• Upper intermediate - Advanced English proficiency.
• Google Analytics, Facebook Business Manager and Google Ads management skills, as well as a strong understanding of digital KPIs

Preferred Qualifications

• Proven track record in designing and executing high-engagement, native content architectures across Meta Suite, TikTok, YouTube, and emerging channels.
• Hands-on proficiency with social listening, influencer mapping, and content analytics tools (e.g., Sprinklr, Talkwalker, Dash Hudson, Brandwatch).
• An AI-oriented operational mindset, continuously integrating emerging conversational tools and platform automation features to future-proof local brand touchpoints.
• Deep knowledge of digital production workflows, metadata governance, and operational platforms (e.g., CreativeX, Bynder, Stibo, Asana, SmartSheets) is highly valued.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem‑solving skills.