Sr Analyst - Argentina

OLIVER Agency - Argentina; Buenos Aires; Presencial; ARS 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

OLIVER Agency - Argentina is seeking a senior social analytics professional to lead data-driven insights for Dove’s social presence. You will interpret complex data, craft narratives, and influence content strategies with cross-functional partners across strategy, creatives, and client teams.

You will collaborate closely with social managers and brand teams to translate numbers into actionable recommendations, driving better performance and cultural relevance across channels.

Formación

• 5+ years of experience in social analytics, data analysis, or digital performance measurement for consumer brands.

Responsabilidades

• Deliver regular social insight reporting and benchmarking to inform social strategies.
• Carry out analyses of Dove's social channels to identify insights and recommendations.
• Build output like audience segments, content pillars, and format effectiveness from multiple data sources.
• Track campaign performance across organic, paid, influencer, and UGC content with measurable outcomes.

Conocimientos

Social analytics

Data analysis

English proficiency

Communication skills

Data storytelling

Gen AI

AI reporting

Brandwatch/Meltwater/Talkwalker

Dashboard development

Herramientas

Brandwatch

Meltwater

Talkwalker

Dash

Sprinklr

Looker/Tableau/Power BI

Descripción del empleo

THE OPPORTUNITY

Looking to do the best work of your career?

Do it with Dove, one of the most respected global brands onsocial.We’rebuilding a team across 15 markets to own Dove’s social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. From the first idea to the final reply,you’llshape how Dove shows up every day and create work that influences culture.

You’llmove at newsroom speed with rigorous craft—launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. The brief is straightforward: make Dove the most culturally relevant brand on social.You’llhave the scale, purpose, and creative freedom to make it real.

Ifyou’remotivated by ideas that matter, sharpened by data, and committed to making the internet more positive, this is the place to do it. Bring your craft and your courage. Togetherwe’llbuild culture—not just content—and do the best work of our careers.

You'llbe the analytical backbone of Dove's social operation, making sense ofwhat'sworking, whatisn't, and what to do next. Based in London with a hybrid working arrangement (minimum3days per week on-site),you'llinterpret, interrogate, andutilisedata from various sources — organic, paid, influencer, and social listening (UGC) — to build an integrated view of social performance and audience engagement. Working closely with social media managers, strategists, creatives, and the Dove brand team, your ability to translate numbers into narrative and data into decisions will directly influence the quality, relevance, and impact of everything the studio produces.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

THE ROLE

You'llbe the person the studio turns to when they need to understand what the data is telling them and what to do about it. From weekly content performance to campaign post-mortems, audience deep-dives to competitive benchmarking,you'lldeliver best-in-class social performance insight that delivers robust and actionable learnings for social teams and practices.

Thisisn'ta role that sits in a silo producing dashboards.You'llbe embedded in the creative and strategic process, ensuring data informs briefs, shapes content decisions, and proves the value of the studio's work.We'relooking for someone who combines analyticalrigourwithstrong communicationskills, someone who can spot the story in the data and tell it in a way that moves people to act. Success means insight that visibly improves the work: content that performs better, strategies that are sharper, and a client team that trusts data to guide decisions.

WHAT YOU'LL DO

Performance Analysis and Reporting

• Deliver regular social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendations
• Carry out analysis and audits of Dove's social channels to understand effectiveness andidentifyplatform, content, and audience insight recommendations
• Bring together social data fromdifferent sourcesto build meaningful and actionable output like audience segments, content pillars, and format effectiveness that inform what experiences and content we serve
• Track and report on campaign performance across organic, paid, influencer, and UGC content, connecting activity to measurable outcomes in engagement, reach, brand sentiment, and consideration

Insight and Strategy

• Use social listening tools to track brand reputation, audiences, and content, as well as brand reputation and crisis management, toidentifyemerging cultural trends, opportunities, and threats
• Translate performance data and audience insight into clear, actionable recommendations that directly inform content strategy, creative briefs, and publishing decisions
• Conduct competitive and category analysis within beauty and personal care,identifyingwhere Dove is outperforming and where there are gaps to close
• Partner with strategists and social media managers to ensure data is embedded in the planning process, not just the review process

Measurement Innovation

• Identifynew, innovative ways to measure effective social activity, including but not limited to custom metrics, measurement approaches, and AI-driven or agentic automated reporting solutions
• Embed best practice measurement, reporting, and insight generation at the heart of all the studio's work
• Develop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearlydemonstratethe value of its output

Tools, Platforms, and Partnerships

• Act as the champion for insight tools and associated products and services across the studio
• Own and develop relationships with key suppliers within the tech stack tomaximiseusage and effectiveness
• Manage andoptimisethe studio's use of social analytics, listening, and reporting platforms, ensuring the team has access to the right data at the right time

Stakeholder Communication and Culture

• Act as an evangelist on how to best measure and act on insight, internally as well as with client partners
• Present performance insights and strategic recommendations to the Dove brand team and senior studio stakeholders, distilling complex data into clear, compelling narratives
• Foster a culture of learning andexpertisewithin social measurement by proactivelyorganisinglearning sessions, training, and sharing industry updates. Embrace and be at the forefront of developments in social platforms, measurement, and metrics

WHAT YOU BRING

• 5+ years of experience in social analytics, data analysis, or digital performance measurement, with a strong focus on social media for consumer brands
• Expert knowledge of social metrics across organic, paid, and influencer activations, with the ability to build an integrated view of social performance
• Expert using social management platforms such asBrandwatch, Meltwater,Talkwalker, Dash, and Sprinklr, as well as native social platform analytics
• Strong ability to build analytical solutions that aggregate and mine data fromnumeroussources to create richer insights
• Excellent communication and data storytelling skills, with the ability to distil complex ideas for non-technical audiences
• A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode social effectiveness
• Strong critical-thinking and problem-solving skills with a keen eye for detail
• Experience working with paid social data and associated performance metrics
• Proactive abilitytoidentifyclient and project needs and build tailored solutions accordingly
• Confident and proficient in presenting to senior client and internal stakeholders
• Experience in beauty, personal care, wellness, or FMCG is a strong plus
• An active interest in the evolution of social media and how these developmentsimpactperformance for brands
• Collaborative team player, open minded
• Professionalproficiencyin English;additionallanguages are a plus

Gen AI and Agentic Thinking:

• Proficiencywith Gen AI tools (such as ChatGPT, Claude, Perplexity) to support data analysis, trend identification, report generation, and insight synthesis
• Agentic mindset: ability to break down complex analytical challenges,identifythe most effective approach, and deliver systematic, actionable outputs
• Experience developing or exploring AI-driven and automated reporting solutions that improve the speed and depth of social insight
• Understanding of AI capabilities and limitations, with strong human oversight and critical evaluation of AI-generated analysis
• Ability to guide the wider team in using data and AI tools effectively and responsibly

Qualifications: Formal degrees are welcome but notrequired. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning.

NICE TO HAVE

• Experience working on Dove or Unilever brands
• Experience in an in-house agency, embedded studio, or social-specialist environment
• Proficiencywith datavisualisationtools (such as Looker Studio, Tableau, or Power BI)
• Experience with influencer performance measurement and creator content analytics
• Familiarity with social commerce metrics and conversion tracking
• Experience building automated dashboards or reporting workflows
• Knowledge of brand tracking, sentiment analysis, or audience research methodologies beyond social platforms

Ifyou'reexcited about this role butdon'tmeet every requirement, we encourage you to apply.