Social & Content Growth Architect

Colgate-Palmolive; Buenos Aires; Presencial; ARS 1.000.000 - 1.500.000; Jornada completa

Descripción de la vacante

Colgate-Palmolive invites a Social & Content Specialist to lead local social media and digital content ecosystems in Buenos Aires. The role drives strategy, optimization, and native execution of social content—scaling influencer programs, and building brand Websites with a GEO-focused, multimodal approach.

The position collaborates with local marketing teams to vet professionals as brand ambassadors, optimize PDP content, and ensure DAM governance while tracking KPI performance and consumer

Formación

• Bachelor's degree in marketing, advertising, communications, commercialization, or related field.
• 3–5 years of experience in digital/media roles.
• Upper intermediate to advanced English proficiency.
• Proficiency with GA, Facebook Business Manager and Google Ads; strong digital KPI understanding.

Responsabilidades

• Lead social-first strategy and architecture for local marketing initiatives.
• Oversee agency and influencer ecosystem management for localized campaigns.
• Integrate social commerce touchpoints and live retail within profiles and content.
• Collaborate with local marketing teams to vet and develop healthcare professional ambassadors.
• Govern content assets and metadata, ensuring DAM compliance.
• Monitor social analytics and platform metrics to derive consumer insights.
• Audit PDP content and optimize digital catalog information for conversion.

Conocimientos

Google Analytics

Facebook Business Manager

Google Ads

KPI analysis

Analytical thinking

Problem solving

Educación

Bachelor’s degree in Marketing/Advertising/Communications/Commercialization/related field

Herramientas

Sprinklr

Talkwalker

Dash Hudson

Brandwatch

CreativeX

Bynder

Asana

Descripción del empleo

Colgate-Palmolive invites a Social & Content Specialist to lead local social media and digital content ecosystems in Buenos Aires. The role drives strategy, optimization, and native execution of social content—scaling influencer programs, and building brand Websites with a GEO-focused, multimodal approach.

The position collaborates with local marketing teams to vet professionals as brand ambassadors, optimize PDP content, and ensure DAM governance while tracking KPI performance and consumer